Happy Valentine’s Day from the Agency Entourage team! Although today is the day to spoil your significant other because either a) you want to, b) you have to or c) your forgot last year so you’re making up for it big time this year, it’s also a great day to reflect on some of the other things that you love, too. So, for me, I’m sharing three things I love about social media and where it’s taken us today:

1. Connects Fans & Brands

Probably one of my favorite things about social media is the fact that it allows much more “one-on-one”, “fun” and “real” interaction between fans and brands. It doesn’t have to be too “salesy” or serious either. A few of my favorite brands that do a great job engaging their fans and followers include: Chalkboard China, Modcloth, Arlington Highlands, and, of course, Agency Entourage!

2. Unlimited Reach

Social media and the many (free) platforms available at your fingertips give you unlimited reach to a lot of potential customers and clients. Since it’s public to the entire world wide web, who knows who could find your Facebook page, your Twitter account, your YouTube channel or the other platforms you’re on if you spread your information strategically?

3. Like A Shoelace, It Ties Online Strategies Together

A few months back, I wrote a blog post about how a blog can help tie your social media strategy together. Well, social media can do the same thing and more! It can tie your blog together and help you share it socially by tweeting it out and adding social share buttons to the posts. Social media can help generate newsletter sign ups or bring traffic back to your website. It can even act as your online store with such inclusions as a ‘Shop Now’ tab on Facebook, etc.

Now, I know there is much more to love about this ever-changing industry, but I want to hear it from you! What are three things you love about social media?