Photo by Sean MacEntee

Whether you’re strictly considered the  social media specialist or you’re part of the marketing or public relations team, there isn’t much doubt that your company is using social media in some way. It could be an active Facebook page, a daily or weekly blog, a Pinterest account, whatever it may be, you can be doing a lot to help support your company’s social media strategy with some pretty easy ways.

Below I share some of my ideas into what you can continually be doing to aid your social media program so you can keep from running out of fresh content or you could gain potential networking opportunities for your company:

1. Build a social media media database. (Yes, I said media twice, it’s on purpose!)

Particularly if you’re in the realm of Public Relations 2.0, take some time out of your day to search the various platforms members of the media are using. Maybe a lifestyle journalist frequently uses Twitter to find stories or connect? Or perhaps a business journalist has a regularly updated blog and always allows comments? This is great and transparent information to keep tabs on media members that pertain to your company and/or client. For my clients’ databases, I like to have a working Excel doc where I include everything from the name and website of a significant blogger to every other place he/she is online. This is great information to have for current or future reference. You never know when it might come in handy to refer back to your document and connect (hopefully you’re using an “unspammy” way) with potential media.

2. Constantly take pictures and/or video for your company/agency.

Even if it’s a quick shot of your boss’ birthday or a short video of a compelling part of your company’s creative strategy meeting, video and photo content are obviously beneficial for a company’s social media content. You need visual content for Facebook photo albums, for a blog post, for the company’s photo gallery, and for the more visual platforms being used today like Pinterest and Instagram. It is a must!

3. Stay on top of new shifts, changes and technology in the industry.

We know social media is a whirlwind of change and often times it’s the marketing team or public relations team behind a company that is turned to for questions and advice. Plus, you never when a new platform your company needs to be on will be announced or a new change to an existing platform needs to be researched to learn its full strategic potential. Below are only eight of the blogs/websites I reference on all things digital:

• PR Daily
• prTini
• Huffington Post Tech
• Proper Propganda
• Copyblogger
• iMedia Connection
• All Facebook
• All Twitter

If you’d like an agency that can do all of this for you and more, that’s where Agency Entourage can step in. Contact us today and let’s develop your social media program.

What resources do you use to stay on top of industry related news?