Blog Smart, Blog Often E-Book Discussion at Agency Entourage

Apr

Here at Agency Entourage, we are always making sure we continue educating ourselves on the industry as well as the services we offer to clients. Social media marketing is a fast-paced industry that requires constant learning, group discussion and collaboration.

We often come together as a group to discuss new ideas and trends. Today the topic of discussion was Manoj Jasra’s e-book, “Blog Smart. Blog Often: How I Blogged for Thought Leadership, Revenue & Success”. Jasra covers a lot of useful blogging strategies and he shares how he was able to eventually sell his Web Analytics Blog. Here are three key points from Jasra that we found to be noteworthy:

Keep a pulse on the industry

In order to generate more content, it’s important to stay on top of what other leaders in the industry are doing. It wouldn’t be as effective to have blogged about Facebook buying Instagram two weeks from now. You have to be timely and relevant to reach your readers and also to have a steady supply of content ideas.

Tackle Your Goals

Setting attainable goals for your blog will help you measure its key success factors. Write them down, hang them up or save them in a file on your computer – just be sure to remind yourself what you’re working toward. It can be something as simple as two new comments a week, 20 new views a month, RSS subscribers or overall improved Google analytics.

Leverage Your Content

“Social media and blogging go hand and hand since the integration of social media within a blogging platform is so seamless and is so essential to promoting your blog’s content,” Jasra said.

Sharing your content across all networks is an essential step in your blogging process. If you have personal social media accounts, set up a separate one for your blog. Jasra said creating these accounts specifically for his blog was one of the smartest moves he made. When Jasra created a Facebook group and a Twitter account for his blog, it allowed him to build a social community around the platforms, which grew his following as well as his readership.

Overall, it was a successful group discussion and each of us took something away from it to bring our clients. We’d love to know some of your best blogging practices or how you continue learning and collaborating with colleagues!