Do new Facebook “likes” and Twitter “retweets” make you jump up and do a happy dance or give high fives around the office? We understand the feeling because we know how difficult it can be as a company to reach your audience with your social media pages. Sometimes it feels like it takes years to get one Facebook comment. While you need to produce engaging content on behalf of your company to get interaction, it’s also important to take a look at the reasons why certain posts and tweets start the online conversations.

Take a look at The web citizen’s reasons consumers interact with companies in social media (it may cause more happy dances in your future):

The results, based on a recent study by IBM Institute of Business Value, reveals that 61% of consumers follow a company online to get discounts on products and services. Before you begin to start doing daily promotions and discounts, focus on creating content for your followers that will have a positive impact on their life. While a product discount is nice, so is a good food recipe or industry advice. Create content that your social media followers will feel compelled to share.