Ah, the great social media ROI debate. If you’re a social media management professional, then you’ve probably had to answer this question to your CEO. How do you determine the ROI of Facebook and Twitter?

This fun infographic helps us social media management professionals deal with the 73 percent of CEOs that think we aren’t growing the business and making sales.

Well, here’s an easy way to show skeptics the value of social media management:

• Edible Arrangements ran a Facebook promotion that resulted in a double digit sales increase
• Joie de Vivre Hotels booked 1,000 rooms from a Twitter promotion

So, the next time your CEO asks how you’re working to increase sales, show him or her a few statistics from recent promotions. Another great way is to highlight interact among fans. This shows that brand awareness and brand loyalty is growing through your social media management.

Need a few ideas to jump start this interaction before your next meeting with the boss? Try incorporating the most popular YouTube viral videos or Internet memes to drive traffic and increase shares, likes and retweets. Read on in the infographic for more ideas!

Still feeling lost in the social media management world? Give Agency Entourage a call to help you build an online community that your boss will love!