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No, Fan-gate is not a political scandal involving Mark Zuckburg. Fan-gates or reveal tabs are a way to restrict certain content on your Facebook page from users until they have “Liked” your page, at which point a new page loads (or is revealed). This is a very useful way to build your page’s fans with …more
Images make a big difference in getting users to pay attention to your content. The old adage, “A picture is worth a thousand words” is especially true in social media. The more you can integrate images in your content the higher all of your metrics will be. We have seen that images affect everything from …more
Last Friday, Facebook announced it would be phasing out FBML (or Facebook Markup Language) in favor of using iFrame to build custom Tabs and Landing Pages on Pages. This is very exciting news for businesses and communities on Facebook because it substantially increases the kind of technologies that can be utilized on a custom landing …more
When saving images for an email newsletter, you might experience a situation where the colors looked one way as you were editing them in Photoshop, but once you include them in the newsletter you find that what was a light red has become more of a pink. This can be especially important when dealing with …more
As HTML email has become more popular, design has taken on a greater and greater importance. If the images in your emails say a thousand words and how you use them is just as important. These are some things to keep in mind when using images in email. Sizing – When developing for the web, …more
This week, Amazon announced and launched Simple Email Service. Over the last couple of years, Amazon has become a major player in the Internet services market with cloud-based products like Simple Storage Service (S3) and Elastic Computing Cloud (EC3). Simple Email Service builds on that reputation and infrastructure by offering an extensible self-managed email solution …more
Last week, we talked about policies and rules for creating a secure password. After reading that post you might be a little overwhelmed and not sure how you can create unique, hard-to-guess passwords that you will not forget if you are not supposed to write them down. So today we will be looking at some …more
Your corporate identity is only as secure as the passwords you use to protect it. The damage that can be done by someone getting into your email client or social media identity is immeasurable. To prevent such malicious acts it is important to protect yourself by doing a simple security review. If you (or even …more
It is important to send emails at times that they will most likely be read. Especially for B2B Newsletters make sure they are delivered during business hours. Best practices are for emails to deliver between 10am and 2pm, Monday through Thursday. Avoid sending emails on Friday as people are more likely to skim through them …more
Who you are communicating with an Email Newsletter is just as important as how you do it. Which is why building a legitimate send list is so important. Many fly-by-night companies are willing to sell you a list of thousands of email addresses of “relevant” customers. But this will most definitely get you banned by …more
The Facebook “Like” button is has become the ubiquitous add on to any website allowing Facebook users to see who among their Facebook friends has “Liked” a page and allowing the user to “Like” a company or site with a single click if they are already logged into their account. On the web, Facebook has …more
To stay connected with your customers and prospective clients it is critical to converge all the mediums that you are using to communicate with them. Social Networking platforms like Facebook, Twitter, LinkedIn, and Four Square are excellent tools for broadening your message (increasing the number of interactions) and focusing it at the same time (by …more
Of course we don’t want our emails to be identified as SPAM, but the best way to make sure that emails make it through to the recipient’s inbox is to know what not to do. Most SPAM filters use a point system to decide whether to redirect a message into a junk folder where it …more
At the risk of being too obvious, I wanted to go over some basic rules that we shouldn’t overlook when producing an email marketing campaign. Sometimes the things we think are obvious are the things that most need to be said. 1. Use an ESP (Email Service Provider) – Hopefully it is clear that you …more
The past few years have shown tremendous growth in the areas of web standards and overall design strategies for web development. It is now a rarity to see websites using tables for site organization or inline styling for individual tags. Clean code is the order of the day. XHTML, XML, and CSS2 have become universally …more
The increasing popularity of social networking in marketing has only increased the importance of targeted, permission-based email marketing. In fact, your social networking community provides ample opportunity to legitimately grow your mailing list by adding newsletter signup forms to your Facebook page or running contests on Twitter. However, gone are the days of the dull …more
Now through June 30th, AE will give an iPad to any new client who signs on for a 24-month Social Media Marketing or E-Mail Marketing campaign. Not only will you be getting Apple’s newest revolutionizing communication device, you will also get pre-loaded applications to see how your online marketing is progressing. The applications will provide …more
1. Tweetbacks and Facebook ShareThis: Bloggers are beginning to use the simplest version of this app, which will show the number of people who have tweeted this post. 2. Tweetstats: In addition to “most read,” “most commented” type sections in blog sidebars, bloggers can add “most tweeted” and “recently tweeted” blog posts sections. 3. TweetThis: …more
Instead of resolutions for this New Year’s, I have a list of hopes for 2011. Changes that would be nice to see over the next year in the arena of Email Marketing (mostly): Microsoft finally gets rid of Word as their HTML processor for Outlook – Although Microsoft just released an update for Outlook in …more
Many people ask me how to best describe Social Media Marketing. The easiest way to think about it is a really big cocktail party. Everyone is there to have a good time, catch up with friends, and share stories. Sure business comes up, but if that’s all you talk about eventually people will stop listening …more
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