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Many individuals can be overwhelmed by the amount of content and time that is required for a successful social media campaign. Campaigns that start out as good marketing and public relation ideas can quickly turn sour if they are haphazardly executed. To have a successful social media campaign means planning and organization are present from …more
The Battle Between E-Mail Marketing Platforms Battle: Pricing Every company wants to get the most bang for their buck and both platforms have competitive pricing based on customer needs. Campaign Monitor offers two different pricing options. Users can pay per campaign and it is five dollars for the campaign plus one cent per recipient, or …more
When it comes to email marketing, your subject line can make you or break you. It directly impacts the open rate and the success of your newsletter. Your subject line and content should meet the expectations that were set when the recipient signed up to receive your newsletter. Don’t always think that a catchy phrase …more
So you have a Twitter account; maybe a personal one or a business one. Or, if you are like me, you have both. Every day you read your timeline. At some point you may find yourself asking the question, “How do I increase my relevant followers and find worthwhile information?” The key is to search, …more
For those of you celebrating “Batalla de Puebla” (Battle of Puebla) or “Cinco de Mayo” (Fifth of May) just as an excuse to eat yummy Mexican food and drink margaritas, you should at least know the history behind the day. Contrary to popular belief, Cinco de Mayo is not the celebration of Mexico’s Independence Day. …more
We all know you can buy lists from companies, but I’m here to tell you that those lists will not include your true target audience. Building your own organic email database holds an incredible amount of value. Here are 10 tips to get you on your way to building your very own email database: Add …more
Analytics = Answers So you have a WordPress blog and you have published some valuable content on it, great, that’s a start. Now do you how many unique visitors you have or how long they are staying on your site? Or better yet do you know how visitors are getting to your blog? These are …more