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Now that we are all getting settled in to the idea of what this year’s SXSW will bring us, it’s also getting harder for marketers to stand out above the crowd. Everyone is also beginning to have information overload and as the week progresses it’s becoming more of a challenge to create a unique experience …more
Agency Entourage’s AE Labs team and Canonball Interactive launch their NearIt™ App (http://nearit.net) during SXSW. NearIt™ provides brands an easy way to create a branded environment for their customers to search local content. For example, Shiner Beer, here in Austin, TX, can provide consumers a branded site that pulls up locations where Shiner Beer is sold …more
Day two of South by Southwest is in the books which means we’ve reached the halfway mark. It’s time to review one of the best marketing ideas at SXSW. Yesterday involved a few sessions, and then more sessions, and a little food in between. I did, however, get to see one of the best marketing …more
South by Southwest (SXSW) is the epicenter of all things technology, marketing and digital for 14 days out of the year. You WILL see some of the best marketing ideas and brand activations here at SXSW. I will be highlighting the best of the best each day right here on our blog. The first day …more
If you missed this year’s SXSW or want a recap, Agency Entourage has published a SXSW infographic and trends report covering the growth in attendance, huge uptick in social chatter around the conference, start-ups, emerging trends and our predictions for 2012. Agency Entourage is a Dallas-based digital marketing agency. This year marks our seventh year …more
1. Gowalla had the best brand activation I’ve seen in the last 7 years. They had an airstream set up at 5th & Trinity (one block north of the convention center) where you could pick up your Gowalla Passport. A physical passport, which if you checked in at least 15 registered Gowalla venues, then you …more
If it worked to get the Gorillaz to the Grammys (Flickr Photo), then it should work for everyone else, right? Well, let’s just say the track record is holding up fairly steady. In year’s past we’ve projected for what were then up-and-coming bands, such as the Gorillaz, KT Tunstall, A Fine Frenzy and LIly Allen. …more
I’m an early riser, always have been. So when I set out to establish my schedule of meetings on Saturday, I started early and set up shop at the Hilton Starbucks. The Hilton is to SXSW attendees what Silicon Valley is to the technologist, it’s what Connecticut is to the hedge fund managers – a …more
I was so pumped to hear about Arcade Fire winning the Best of Show award for The Wilderness Downtown, a Google Chrome Experiment project. I first heard about this project when it launched late last summer and subsequently forwarded it to about every techie and web developer on my email list. It’s a great showcase …more
Have you ever tried listening to the very end of the auto dealer’s radio ad when the person speaks 120 words per minute? Try following 34 tweets per second. That is what the estimated peak use of the hashtag #SXSW was during the interactive festival. In years past, I would keep a pulse on the …more
Wow, South by Southwest (SXSW) was packed this year. I don’t think I ever remember there being that many people in downtown at any one time. And I’ve been to some great events in Austin. According to Austin360.com, “The annual Interactive Conference saw a massive growth in attendance this year that mirrored the same 36% …more
Now, to start, I would say if you’re going to make yourself a part of the blogosphere then rule number one is be interesting. In fact, for the love of God be interesting. Blogs, like most anything else in this world, are over-saturated with uninteresting content. It’s a sociological phenomena that I can’t explain, but …more
We are excited to announce that we are taking resumes for Fall 2010 Internships. We feel confident that being a part of Agency Entourage’s internship program will give you the experiences and knowledge you are looking to gain through any Advertising, Marketing and Public Relations internship. The Agency Entourage internship program consists of a number …more
THIS IS HOW AE DOES ANALYTICS! We are excited to unveil our very own analytics platform, built from the ground up and with our client’s needs in mind. This is the first analytic platform that ties together social activities, blogging, URL shortening/tracking, email marketing and landing pages. There isn’t a centralized analytics platform out there …more
Foursquare is making it easier than ever for businesses to get real-time analytics on their Foursquare venue. For Brick and Mortar business, this is a game changer. The location-based social network has launched a do-it-yourself tool for businesses to claim their venue and reap the rewards of the business dashboard. Venue pages now include the …more
Just like a piece of Web content can “go viral” as people share it across social networks, your e-mail promotions can get a big boost by making it easy to share them. A recent study by Marketing Sherpa concluded that simply including sharing buttons to an e-mail marketing campaign led to a “25% boost in …more
I always enjoy seeing brands who build applications to connect their online presence with their physical presence. Take for example Uniqlo, Japan’s Gap equivalent. They have built UTweet.com, which enables you to mashup your Tweets with their clothing in an online video experience. Another good example is when we built a custom Twitter widget for …more
via ADWEEK A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year. Conducted in December in conjunction with the Direct Marketing Association E-mail Experience Council “and other media partners,” the survey asked …more
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, …more
Landing pages are a great tool for engaging potential customers and helping convert them. Below are five tips to help make your landing page more effective: Simplify your content. Shorten your lead form. Use your analytics to drive decisions. Be sure your images enhance the experience, and do not detract from the conversion path. Add …more
With the internet literally at everyone’s fingertips, it’s important to know who you’ll be reaching in the mobile world and what they’re looking for while online. Mobile phones are a social connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones “at the …more
The Dallas Advertising League (DAL), part of the American Advertising Federation’s Tenth District, will host the greater Dallas area’s second annual online media auction on Feb. 22, 2010, at 5 p.m. CST ending on Feb. 23, 2010, at 5 p.m. More than $1 million in paid media packages will be auctioned for a fraction of …more
If you’re doing email marketing and social media, why not connect the dots? Adding “share” buttons to your email newsletter can dramatically increase traffic to your social sites. According to a case study by Marketing Sherpa, simply adding the buttons made a huge impact. The team compared statistics from the month before launching social sharing …more
If you think you can’t reach an older audience through social media, think again. A report from eMarketer called Boomers and Social Media, looked at social media adoption among different generations. While the younger generations are still dominant and have stayed fairly consistent over the years, the older generations have been steadily increasing.
Social media has not been the best medium for fundraising campaigns in the past. The cause tends to get a lot of buzz but most people don’t get passed the credit barrier. The Red Cross is taking a new approach with it’s Haiti relief efforts. They have been using Twitter and Facebook to spread the …more
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