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The importance of blog post intros is a common area of discussion among us digital marketing folk but it’s a subject worth revisiting from time to time. You may think you’ve found your blogging groove and that you know every blog intro strategy there is but continuing to hone blogging skills is more important than …more
Yes, you read it right; there is no mistaking the title of this blog. You, me and everyone we know in the digital marketing industry could use a little time away from their computers and mobile devices. Apparently I’m not the only one who thinks so because there is actually a company whose sole purpose …more
Did you know: 56 percent of B2B marketers plan to increase their social media budget this year, and by 2018, social media marketing is expected to account for nearly a quarter of their total marketing budget? As a reputable Dallas digital marketing agency, we have a number of B2B clients that have made tremendous progress …more
If you’re anything like me, you spend a lot of time online looking at beautiful, interesting homes and all sorts of different home décor ideas. While Pinterest has proved to be a viable resource for interior design and décor junkies, Houzz is really the perfect place to get your fix. Why you ask? Houzz is …more
It’s the first day of spring which means summer is coming soon and it’s time for students to begin thinking about where they want to intern during their break. Agency Entourage provides fall, spring AND summer internships for college students looking to get the hands-on experience they’ve been craving. Not only are we located in …more
Tomorrow, Facebook is expected to make a big announcement regarding its news feeds. According to Mashable (as well as TechCrunch and PR Daily ), Facebook will begin to offer the option of multiple news feeds. This means that Facebook users will log in and be able to choose what their news feed consists of such as …more
As a well-known Dallas internet marketing agency, we’re regularly asked to step outside the office and attend various industry events (and we’re often happy to oblige!) One in particular being the Dallas American Advertising Federation’s ADDYs Award Ceremony, where you will find our smiling faces this evening. While we thoroughly enjoy meeting new people, eating …more
Today we gathered in our conference room with some Jimmy John’s sandwiches to discuss LinkedIn. While all Agency Entourage employees can be found on the professional marketing platform with over 200 million members, some of our profiles needed a little sprucing up! So I put together a snazzy presentation to bring everyone’s attention to the …more
As a prominent social marketing agency in Dallas, we’re always asking questions. English philosopher Francis Bacon once said, “Who questions much, shall learn much, and retain much.” Yet it’s important to know whether we’re asking the right questions or not. Marketing research has shown that asking a question on Facebook usually garners a healthy response …more
The beginning of the new year is the perfect time for digital marketers to line up monthly meetings with their clients. Instead of scrambling around and half-heartedly preparing a meeting agenda moments before you walk in the door, be prepared and follow our meeting prep steps. You’ll walk out of your meeting knowing you “crushed …more
2013 is in full swing! Agency Entourage is going full speed ahead but we wanted to take a moment to reflect on some of our favorite blog posts from 2012. This is also a chance for you to catch up on some you might have missed. 1. Taking A Great Photo For Your Facebook Page …more
This time last year, we provided a plethora of digital marketing strategies for you to start 2012 on the right track. Now as this year comes to a close, it’s time to finalize your 2013 marketing resolutions. No matter what you or your business’ goals may be for 2013, make sure these three resolutions make …more
We’re back at the table this week to discuss the final five brainstorming ideas to generate great content. Hopefully you found my first five ideas to be useful! This series could go on for months because honestly, there’s no limit to the ways you can brainstorm but we’ll keep it at ten, ok? Make it …more
We have all been there before: sitting around a table with fellow coworkers, racking our brains for new blog ideas. Maybe it’s Monday, maybe you’re tired or maybe you just have no idea how to best jump on the blogging train. Whatever the reason may be for your unsuccessful brainstorming session, don’t worry! Brainstorming about …more
Tweet, email, Facebook or Pin this because this may be the only guide you will need in order to successfully search Twitter for your business. Twitter isn’t going anywhere any time soon so get your business tweeting if you’re not already (shame on you!) and make sure you’re using one of the simplest capabilities of …more
Every semester, we provide the opportunity for college students to get hands-on experience at our well-known, downtown Dallas marketing agency. Whether you’re looking for an Advertising, Marketing, Journalism or Public Relations internship, apply at Agency Entourage! We are now accepting résumes from upper level juniors or seniors for the spring of 2013. We feel …more
I know many of you are somewhat relieved with the conclusion of this year’s election and I’ve noticed some who are even grateful for just “Honey Boo Boo and cupcakes” taking up your Facebook and Twitter news feeds again. As a busy DFW social media agency, we spend the majority of our days plugged into …more
We like to have a little fun around here in the Agency Entourage office! With Halloween being one of our favorite holidays, we figured there was no better time than today to come up with some clever costumes and host an office potluck. We sipped on witches’ brew, chowed down on tasty corn on the …more
Earlier this year, we covered how to bring attention to your blog with Pinterest. Now we’re turning our attention to press releases. You may have been writing press releases for years but are you really getting the most out of each release? Press releases now have the potential to increase the influences of your blog. …more
The grammar guide is back and for Part II, we’ll be covering the topic of capitalization! Simple as it may seem, capitalization rules are often forgotten. I have gotten a few capitalization questions recently so I thought it would be a useful topic for part II of our grammar guide. So let’s get started with …more
With election season in full swing and the presidential debates beginning tonight, it’s interesting to see where the two candidates stand in the race according to social platforms. While 2008 was dubbed the “social media election”, due to Obama team’s tech-savvy use of the Internet to raise money and build an effective network, 2012 is …more
Earlier this month, I attended InmanNext’s webinar, “Best Social Media Practices: Facebook, Twitter, G+ and Pinterest” led by Katie Lance, Social Media Director for Inman News and sponsored by Listings-To-Leads. The webinar was actually intended for real estate professionals in order to teach them how these four platforms have a unique purpose in their social media …more
When you begin blogging for your business as well as running a Facebook page and Twitter account, grammar becomes more important than ever. One mistake could potentially cost you a client. So sit down and get your books out because today, we’re going back to class! We’ll be reviewing some of the basic grammar rules …more
Last week, we faced the truth: business-to-business (B2B) social media campaigns are not as “fun” as other brands such as Skittles or Zappos. But, a B2B social media management strategy’s focus can be to provide solid content through various channels and to become a trusted, valuable resource in your industry. Here’s a couple more of …more
The social media profiles that get the most attention such as Skittles, American Airlines, Old Spice and Zappos all have something in common: they’re fun. So what if you’re not promoting airfare, body wash or rainbow colored candy? How do you create and manage a successful business-to-business (B2B) social media campaign? The focus of your …more
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