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This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
This past weekend, the city of Austin played home to one of the biggest annual music fests in Texas – Austin City Limits (ACL). With an estimated 75,000 people in attendance every day, eight stages hosted world famous acts such as Red Hot Chili Peppers, Jack White, Metric, The Black Keys, M83 and more. Not …more
Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things …more
While a day of social media management for a brand or client is extremely rewarding, sometimes you’ve just got to get yourself prepared for all of the tweeting, blogging, brand management, researching and (possibly) crisis communications that you do, and do well. That’s where a great playlist and some killer tracks can come in! Around …more
A day I seriously thought would never come, Myspace (yes, you read that correctly) is back and (maybe) better than ever. The social network that got trumped by Facebook and Twitter and has catered mainly to musicians for that last few years has a new look, feel and design to it. It’s another network that …more
One of the most popular social media platforms used for social media management, Twitter announced a major facelift this morning (including the Facebook-like header photo) on The Today Show and their blog. Twitter’s CEO, Dick Costolo, said the platform has welcomed a new design with a focus on profile pages as well as updating its …more
Normally, Tuesday is my day to blog at Agency Entourage about the latest news, tips and tricks on digital public relations. But today, I wanted to take a moment to remember those we lost on September 11, 2001. Eleven years ago, a horrific tragedy struck our nation causing our country to come together in grief, …more
Search Engine Optimization (or SEO, for short) is becoming a greater necessity for websites, blogs, press releases, social media management and other things online that are desired to be ranked higher on search engines. To help boost the SEO of your press release, check out these few tips below: 1. Keywords Whatever your newsworthy news …more
Yep, you read that right. Gap (a classic brand that I’m sure you’ve worn at some point in your life) has caught my eye in the social media world as a brand that’s truly using it the right way. If you’ve been following Gap’s Facebook status updates and tweets lately, you’re probably well aware of …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
If you use HootSuite for your social media management (I’m obsessed…), then you were probably also dancing in your seat with excitement when you heard about HootSuite’s new function for the dashboard, AutoSchedule. HootSuite announced on their blog August 9 that after many requests, the platform extended Hootlet’s AutoSchedule functionality to the dashboard. This now …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
The wonderful world of online public relations can help get your message out there, get coverage and create a place to not only connect with others, but expand your reach and awareness. However, there are some things that you should never do when it comes to your brand, company and/or client’s online reputation. Below, I …more
Online public relations is a must, whether it be for your brand or for a client. It not only aids in humanizing your brand or client and builds the audience but, it gives you the opportunity to spread news online whenever you want. You also get to control how your company is represented online and …more
A few weeks ago, I blogged out ideas on social media management for an apartment community and how apartment communities can use social media to their benefit. Continuing with that series, I’d like to highlight ways in which a master-planned community can use different forms of social media and other online tactics to not only …more
We know social media has evolved into this online phenomenon that has us checking our smartphones and various social sites on a daily basis. But don’t forget the feedback your social media networks can bring you with social media management offline, too. Inspired by this PR Daily post by Chris Tompkins, here are three other …more
Google+ celebrated its first birthday on June 27, 2012. Although I’ve previously given Google+ a little skepticism, there is a lot that this social network not only has coming, but does for many already. Below are some of the (more or less) interesting facts on Google+’s first year in the world from MarketingVOX, Search Engine …more
Social media management as a retailer, or even a retail center, can be beneficial for a handful of reasons. Once you’ve established yourself in the social realm, though, you need to think about exactly when you should be posting to generate the most engagement and feedback. A recent study from Yesmail, focusing on big retailers …more
Social media management is used for industries across the board. Two industries in particular that can do a lot with social media are apartment communities and multifamily property management companies. Below, I list six ways for getting started: 1. Make a plan. Before you get started, make a plan of what you want to talk …more
Behold…the AP Stylebook 2012 edition is here and coming at you with “more than 270 updated and new entries” (and nearly 500 pages). The latest edition of the AP Stylebook features an entirely new broadcast chapter as well as an expanded social media chapter (which originally came about in the AP Stylebook with the rise …more
(Hopefully you caught the meme I’m referencing to in the title…) Anyway, if you’ve been keeping up with the latest Facebook news, you already know that there has been talks (again) about Facebook coming out with their own smartphone by next year. Yep, Facebook is apparently in the works of coming out with a smartphone. …more
iPhone or Android, Sprint or T-Mobile, smartphones are the way of communication these days. For me personally, my iPhone pretty much doesn’t leave my site, err, sight. I use it for everything – reading blogs, searching questions, downloading music, connecting on Facebook and even browsing through my favorite brand’s mobile site, if they have one …more
In the PR industry, routine vlogging (video blogging) is a great addition to your company and clients’ online presence. It allows your audience a chance to see and relate to a “face” for the brand or company and they can enjoy visual content. Hey, even though it’s nonconventional, Jenna Marbles has transformed into a YouTube …more
And Facebook IPO (initial public offering) Week begins! No, it’s not the same craziness like Discovery Channel’s Shark Week, but it is a big moment in time for social media’s and Facebook’s history. We’re sure it’s also a big time for Facebook’s PR department (when is anything about Facebook not big for the PR team). …more
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