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Ideas Blog

If you’re doing email marketing and social media, why not connect the dots? Adding “share” buttons to your email newsletter can dramatically increase traffic to your social sites.
According to a case study by Marketing Sherpa, simply adding the buttons made a huge impact. The team compared statistics from the month before launching social sharing to the month after adding the feature and found:
Visits from Twitter increased 1,680%
Visits from LinkedIn increased 2,070%
Visits from Facebook increased 1,351%
Overall subscriber interaction with newsletter articles also jumped the month after adding social sharing buttons. Users clicking any of the share buttons (Email, LinkedIn, Facebook or Twitter) increased about 25% when social networks were included, compared to clicks to forward an article via email only.

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