SXSW

FOR IMMEDIATE RELEASE

Agency Entourage & SMU’s Temerlin Advertising Institute Team Up for South by Southwest (SXSW) 

Agency Entourage’s Annual SXSW Tour Adds SMU Student Mentorship

(DALLAS- March 10, 2017) As the Agency Entourage team embarks on their 13th year attending SXSW, this year they will be sharing their SXSW know-how with a group of students from SMU’s Temerlin Advertising Institute, creating an unforgettable experience.

The Dallas-based and award-winning advertising agency, Agency Entourage is excited to announce that their annual tour of Austin, TX will now include a group of students from SMU’s Temerlin Advertising Institute (TAI). By partnering with Agency Entourage, TAI will add mentorship to their SXSW agenda and select students will be able to shadow Agency Entourage staff attending SXSW sessions. Students will also have VIP access to the annual invite-only Agency Entourage VIP Boat Party on Lady Bird Lake. SXSW sessions featuring a variety of tracks will allow students to explore what’s next in the worlds of entertainment, culture, and technology. SXSW experience demonstrates that the most unexpected discoveries happen when diverse topics and people come together. On Friday night, the unexpected discovery meter hits an all-time high for the week as the AE Boat Party VIP guest list fills up with tech gurus, brand builders and marketing geniuses – an event these trailblazing students won’t soon forget.

SXSW is known for playing host to huge tech company launches such as Twitter, FourSquare, GroupME, Meerkat, and many more according to AdWeek. SXSW is an incubator for bleeding-edge tech innovation and Agency Entourage is notable for absorbing these invaluable experiences and weaving them into successful campaigns and techniques for their clients back in Dallas. “We are veterans at SXSW, we know the absolute best way to experience this unprecedented event, and we are thrilled to share our 2017 tour with my good friend Dr. Steve Edwards and this exceptional group of students,” Ben Randolph, Principal, Agency Entourage.

-more-

“Agency Entourage has long been the conduit between SXSW in Austin and the Dallas Advertising Community,” explained Steve Edwards, TAI Director and Distinguished Chair, “and I have watched their every move at SXSW and what has been reported back to Dallas businesses about the ever-advancing digital landscape. We now have the opportunity for our students to contribute to the learning, sharing, and craziness that is SXSW all while discovering the latest and greatest applications of technology for advertising. Partnering with Ben Randolph and his team will truly be a life-changing experience.” — Dr. Steven Edwards, SMU.

You can be sure to watch for live updates using the hashtag #AESessions and their daily live blogs from Austin on the microsite.

About Agency Entourage

Agency Entourage, a Dallas-based creative digital agency, helps brands explore modern ways to communicate and build an entourage online. Agency Entourage is an Addy- award winning, 5x DFW AMA Marketer of the Year winner and 3x Greater Dallas Business Ethics Award winner. With work spanning across mobile, web, social media strategy, digital advertising, video production, product innovation, brand development and media planning & buying, Agency Entourage has been a pioneer in the digital marketing and communications industry since 2009. With recent acquisitions of the creative agency based in Irving, Texas, Numantra and most recently the acquisition of Dallas-based media buying and planning agency, Tibbits Media, the Entourage adds 35+ years of proven success.  For some inspiration, please follow our Instagram.

About the Temerlin Advertising Institute

Based in Dallas, Texas, the Temerlin Advertising Institute at SMU inspires the creation of ideas to solve business problems. Operating with a $10 million endowment, the Institute is the hub for professional development in the 5th largest media market in the U.S. Consisting of both expert academics and working professionals, TAI supports all levels of education by delivering undergraduate, evening graduate and short-term executive education programs in all facets of marketing communications. Find out about current classes at advertisinggradschool.com or read about our success at blog.smu.edu/temerlin/