If you’re doing email marketing and social media, why not connect the dots? Adding “share” buttons to your email newsletter can dramatically increase traffic to your social sites.
According to a case study by Marketing Sherpa, simply adding the buttons made a huge impact. The team compared statistics from the month before launching social sharing to the month after adding the feature and found:
Visits from Twitter increased 1,680%
Visits from LinkedIn increased 2,070%
Visits from Facebook increased 1,351%
Overall subscriber interaction with newsletter articles also jumped the month after adding social sharing buttons. Users clicking any of the share buttons (Email, LinkedIn, Facebook or Twitter) increased about 25% when social networks were included, compared to clicks to forward an article via email only.