Multi-Cultural Marketing

Pizza Patrón | Giving Pizza Patrón More Digital Flavor

The Brief

Pizza Patrón has an in-house marketing team full of experts at building niche market restaurant brands and Hispanic marketing. When it comes to developing an effective web marketing strategy, they turn to Agency Entourage. Pizza Patrón customers enjoy great pizza right in their own neighborhood. The pizza comes in a familiar style reminiscent of family tradition. The Agency Entourage online marketing strategy takes a similar approach.

The Solution

The digital strategy started with the website, but we didn’t stop there. Social media marketing plays a significant role in Pizza Patrón’s online marketing efforts.

Agency Entourage developed pages on Twitter, YouTube, Facebook, and even MySpace (which happens to be very popular among Hispanics).

Content for each of these social media channels is fueled by the Pizza Patrón blog and is fully integrated with the website. Every promotion, new menu item, and grand opening is delivered to each touchpoint of the digital strategy.

The Creative

The design of the Pizza Patrón website and social media platforms are consistent with the look and feel of their restaurants. The content is available in English or Spanish and the latest promotions are always right on the homepage. When customers join Club Patrón, they’re treated like family with special offers and advance notice of promotions and other great deals.