Social Media Marketing & Integration

Turning Instagram into Give-A-Gram for a Good Cause
Arlington Highlands | 6000+ likes on Instagram photos

The Brief

Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternate way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive.

The Solution

Agency Entourage strategically placed six Give-a-Gram mats in high foot traffic areas throughout the shopping center. To encourage participation, we created an easy to follow, three-step instruction process printed on the mat, that even novice Instagram users could follow, making it a simple process. Give-a-Grams were promoted on all social media marketing platforms, the email distribution list and the shopping center’s blog. For tracking purposes, Agency Entourage created a short hashtag followers could use to tag their Instagram photos.

The Creative

By designing durable, weatherproof mats with instructions clearly written out, Agency Entourage increased the amount of money the center was able to donate and increased engagement on the center’s social media pages.

The Result

  • 300+ photos were uploaded to Instagram from December 1 – 19
  • 6000+ likes on #AHgive Instagram photos
  • 114 #AHgive mentions on Twitter