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Let’s face it, so-called (and usually self-proclaimed) “Social Media Experts, Ninjas, Rockstars and Gurus” come a dime a dozen. But once you’re ready to really amp up your brand’s social presence by hiring a socia media agency, do you know what to look for? Be sure that you’re asking the right questions so that you …more
Pinterest has undergone another upgrade. Along with the launch of the recent updates in March, they have recently rolled out even more features. Some of these are specifically ones that pinners wanted back, and others are simply upgrades to existing features. The result is a perfect mix of resurrected older features and optimized new ones. …more
It’s been a busy and successful year here at Agency Entourage. Did you hear the good news? Agency Entourage finished as a finalist for the 2013 Greater Dallas Business Ethics Award! The award honors Dallas-based companies committed to practicing an ethical business culture throughout every facet of their organizations. The application process allowed us to …more
If you’re using Facebook to advertise to your target market, you’ll be interested to know that reaching your target market just got much easier. That’s because Facebook recently rolled out a new feature that makes targeting specific customers much easier. The new “Partner Categories,” classified Facebook users into more than 500 targeting groups that are based on …more
Instagram isn’t the newest social media platform out there, but it’s holding strong as one of the most important tools for brand marketing. With so many new platforms coming out, on a seemingly weekly basis, Instagram still stands out. Here, showing a brand’s human side is not only allowed, it’s crucial. Instagram creates the unique opportunity …more
Is your writing bland and boring? Stop writing stale content. Check out some of our tips for writing better copy: Write Things People Want to Read Providing your audience with content they actually want to read is critical for the success of a brand’s digital audience. Quality outweighs quantity when it comes to producing …more
During a crisis, people understand bad situations happen to good brands, but how a company responds is what matters the most. Many companies or nonprofits are able to respond effectively to a crisis due to extensive planning. Every company/organization needs to have a crisis communications plan secured to keep their reputation safe. Identify a Crisis …more
Content marketing is the art of constantly creating new content to update various online platforms for your brand. Not only is this good for SEO purposes, but it creates fresh content that engages users and keeps them coming back to the brand’s pages. Below Content + illustrates that content marketing is the heart of online …more
What would your writing look like if you weren’t allowed to use spell check? Don’t worry, you’re not alone. There are a lot of common grammar mistakes. Most people’s writing would look a lot different without the help of their computers and only a pen in their hand. Your writing is often your first impression …more
One truly effective way of promoting community in social posts is to “tag” relevant people, business and organizations in status updates. In Twitter this can be achieved with a simple “@” mention, and on Facebook by tagging friends and businesses. This week LinkedIn announced in a blog post that they would be incorporating mentions into …more
Facebook is a-changin… again. March 2013 marked an unusually eventful month for Facebook. Along with the new timeline changes, which have not fully taken affect, there have been some notable updates that greatly impact the way brands and users are able to interact on Facebook. Hashtags: You heard me right! According to the Wall Street …more
As a writer, it’s your job to not only create content for your audience, but also to know everything about who you are trying to reach. If you don’t know simple demographic and geographical information about your audience, you’re wasting your time writing for them. Writing is important, but timely content is just as crucial. …more
At Agency Entourage we thrive on creating content that makes our clients’ digital marketing campaigns stand head and shoulders above competitors within their respective industries. And we have a good time while doing it. We believe that we are as strong as our people and we know that the next big idea in interactive media …more
A few weeks ago the Agency Entourage Team headed down to Austin for SXSW. Amid all of the new apps, gadgets and technologies that were being debuted, we noticed that one app in particular was gaining traction – and it was one that we’d all had in our phones for the last few months. Vine …more
Being an early adopter of Pinterest myself, I’m absolutely in love with this social media phenomenon. What many brands have noticed is that quite a few people, say, more than 10 million, love it as well. In light of this, Pinterest released their own internal analytics a week ago allowing brands to create a sound …more
It’s 2013. Do you know anyone your age who doesn’t know what Google is? Much like breathing, the internet has become one thing all North Americans have in common. The digital landscape is growing every day and it isn’t showing signs of slowing down. Businesses simply marketing their product online with banner ads and ‘calls …more
Our team had a blast at the SXSW interactive festival and we’d like to share our good time with you. In case you missed it, here’s a quick recap of our time spent in Austin! We met dozens of incredible people that are doing amazing things across the globe. We’re bringing all that we learned …more
Are you struggling to land a news story for your company or client? Let’s be honest, pitching is not easy and can be really frustrating! After pitching several ideas to news outlets over the past year, how many stories have you secured? Most of us know that we are pretty lucky to even receive a …more
SXSW is a huge event for the digital, film and music communities. So far we’ve met people from Brazil, Canada and even Kenya! Many celebrities use SXSW to launch projects, speak at sessions, and connect with their fans. While I didn’t come to SXSW to meet famous people, I ended up connecting with several! Here …more
The Agency Entourage Team is on the ground at South By Southwest, bringing you highlights, tips, and commentary from the Interactive portion of the event. Part of our team sat in on a session run by Harvey Levin, creator of the celebrity gossip website TMZ and its broadcast counterpart, TMZ on TV. We initially thought the session …more
Agency Entourage is hitting the road and making our way to SXSW! One question that many are asking is: what should I bring to SXSW? Never fear, we’ve rounded up five things you should bring to SXSW to make the most of your experience. Clothes for all seasons. SXSW is located in Austin, Texas, which means …more
SXSW lanyard and badge, check. SXSW goodie bag, check. All obligatory Apple products charged, check. The Agency Entourage team has officially arrived in Austin and we’re ready to geek out on any and everything related to interactive media at the 2013 South by South West Interactive Festival. We’ll be on the look out for all …more
The social media world is becoming more and more visual, and in this visually-charged world, photos play a huge role. With your smart phone in hand, there’s no reason that you should be caught posting a subpar photo, whether it’s for your personal page, agency, or client. Listed below are the two essential photo apps …more
A press release is an effective way to gain news coverage and to enhance your company’s reputation. Press coverage is a key component for every company, and is not something that should be taken lightly when working to enhance a reputation. Reporters and/or journalists receive thousands of press releases per day when they only need …more
Are your Facebook posts getting the engagement that you want? Knowing what to say and how to say it, is a key factor in driving the interaction that you dream of. Creating valuable social content on Facebook that makes your fans not only want to emphatically click Like or leave a positive comment, but also …more
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