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I first heard about Agency Entourage my junior year at Southern Methodist University in a social media marketing course. Our professor showed us a video of the work Agency Entourage was doing and I was instantly impressed. When I had the opportunity to interview with the full service digital marketing agency in January, I was …more
Is your writing bland and boring? Stop writing stale content. Check out some of our tips for writing better copy: Write Things People Want to Read Providing your audience with content they actually want to read is critical for the success of a brand’s digital audience. Quality outweighs quantity when it comes to producing …more
Content marketing is the art of constantly creating new content to update various online platforms for your brand. Not only is this good for SEO purposes, but it creates fresh content that engages users and keeps them coming back to the brand’s pages. Below Content + illustrates that content marketing is the heart of online …more
What would your writing look like if you weren’t allowed to use spell check? Don’t worry, you’re not alone. There are a lot of common grammar mistakes. Most people’s writing would look a lot different without the help of their computers and only a pen in their hand. Your writing is often your first impression …more
One truly effective way of promoting community in social posts is to “tag” relevant people, business and organizations in status updates. In Twitter this can be achieved with a simple “@” mention, and on Facebook by tagging friends and businesses. This week LinkedIn announced in a blog post that they would be incorporating mentions into …more
As a writer, it’s your job to not only create content for your audience, but also to know everything about who you are trying to reach. If you don’t know simple demographic and geographical information about your audience, you’re wasting your time writing for them. Writing is important, but timely content is just as crucial. …more
At Agency Entourage we thrive on creating content that makes our clients’ digital marketing campaigns stand head and shoulders above competitors within their respective industries. And we have a good time while doing it. We believe that we are as strong as our people and we know that the next big idea in interactive media …more
If you are like 30.6 million other people, you watched the Super Bowl this weekend. It was a night full of ups (Beyonce!) and downs (Power Outage!), but the real action was on Twitter and Facebook. Here are three of the biggest winners of the night (not counting the Ravens). 1. Jay-Z. Shortly after Beyonce …more
We’ve all been there, after months of writing blogs full of award-winning content, you hit a wall. But what do the pros use that we “normal folks” can utilize? Many of them in fact aren’t using anything new. With a few simple tweaks to your Google search, you can generate even more engaging content for …more
One hallmark of an interesting web video is variety. Have you ever seen a video that keeps one shot through the whole video? The lack of shot diversity can bore viewers, and that’s the last thing you want to do! Creative camera angles can make even the most bland subject seem exciting. Here are three …more
You’re probably wondering “New? But he’s been there for like three months!” And it’s true! Better late than never though, right? I grew up just north of Houston in Spring, Texas. After graduating from Baylor University in 2009 with a degree in Journalism, I moved to Dallas to start my career and eat fried food …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
Online public relations is a must, whether it be for your brand or for a client. It not only aids in humanizing your brand or client and builds the audience but, it gives you the opportunity to spread news online whenever you want. You also get to control how your company is represented online and …more
A few weeks ago, I blogged out ideas on social media management for an apartment community and how apartment communities can use social media to their benefit. Continuing with that series, I’d like to highlight ways in which a master-planned community can use different forms of social media and other online tactics to not only …more
The online community of a B2B company is a whole different ballgame. Instead of focusing on brand awareness and getting customers in the door, it is essential to develop long-term relationships and promote how your business can solve problems. Josh Paul, of Socious’ ProCommunity, recently hosted a podcast discussion with Vanessa DiMauro, CEO of Leader …more
Those working for an online marketing agency often ask, what makes videos go viral? Let’s ask YouTube’s Trends Manager, Kevin Alloca. The answer might surprise you! And it teaches a lesson about all social media management. Did you know that 48 videos are uploaded each minute to YouTube. Yes, every minute! That’s about two days …more
You may have seen headlines about Twitter’s new logo, but that’s not the only reason they’re making the news. A recent study in the UK by branded3 proves that Twitter can boost a website’s Google Ranking. A high Google ranking means more people will find you when they need you, which translates to more sales …more
If you find yourself asking this question, there is a good chance that no, no one is reading your blog so let’s take the time to figure out why and get some readers! “Yaawwwn…” Yes, your blog is boring! When blogging was still a fairly new concept, you could easily get away with a simple, …more
Happy Memorial Day from everyone here at Agency Entourage! While it’s always nice to have a three day weekend and an excuse to spend more time hanging out with friends and family, soaking up the sun and participating in holiday festivities, we cannot lose sight of what Memorial Day is truly about. We encourage you …more
In the PR industry, routine vlogging (video blogging) is a great addition to your company and clients’ online presence. It allows your audience a chance to see and relate to a “face” for the brand or company and they can enjoy visual content. Hey, even though it’s nonconventional, Jenna Marbles has transformed into a YouTube …more
Well, the heart throb of the social media marketing world is officially off the market. My only wish is that there would have been a little more warning so I could have created a social media themed wedding board on our Agency Entourage Pinterest! Congratulations to the new couple, Mark Zuckerberg and Priscilla Chan! To …more
The success of your blog comes down to one key component – the writing. So how do you ensure that you are consistently writing good, quality content and finding sources of inspiration? Believe it or not, your blogging can improve from applying copywriting techniques to your blog posts, according to an article from Write to …more
As of today, I’ve officially been working full time at Agency Entourage for six months. This time last year, May 22, 2011 to be exact, I started as an intern and eventually worked my way through the ranks. After interning for a summer and later becoming a full time staff member, I’ve had the chance …more
I went into a meeting the other day overjoyed by the fact that a client of mine has (finally) decided to implement a blog for their website. If every client of mine blogged, I’d be the happiest camper in the campsite. I can’t begin to explain how important it is to be out there and …more
You’ll notice in the PR industry, people are more than willing to connect online since there are so many outlets to do so. Here are only some of the ways to make connects with fellow PR pros online: 1. Twitter I’ve talked about using Twitter as a PR professional as well as connecting with fellow …more
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