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The biggest American sporting event of the year is also the biggest night of the year for advertisers. Yesterday, viewers saw ad’s ranging from library fights over Oreo’s to a buff guy modeling the newest Calvin Klein underwear. Advertising during this game is historically expensive and the trend continues in 2013. This year the average …more
Yep, you read that right. Gap (a classic brand that I’m sure you’ve worn at some point in your life) has caught my eye in the social media world as a brand that’s truly using it the right way. If you’ve been following Gap’s Facebook status updates and tweets lately, you’re probably well aware of …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
The wonderful world of online public relations can help get your message out there, get coverage and create a place to not only connect with others, but expand your reach and awareness. However, there are some things that you should never do when it comes to your brand, company and/or client’s online reputation. Below, I …more
Online public relations is a must, whether it be for your brand or for a client. It not only aids in humanizing your brand or client and builds the audience but, it gives you the opportunity to spread news online whenever you want. You also get to control how your company is represented online and …more
As a top DFW social media agency, we know social media can be overwhelming. It seems as though there is a new social media platform popping up every week, and the ones you already use are constantly evolving. Growing your social media community can appear to be nearly impossible, but these easy tips from a …more
Google+ celebrated its first birthday on June 27, 2012. Although I’ve previously given Google+ a little skepticism, there is a lot that this social network not only has coming, but does for many already. Below are some of the (more or less) interesting facts on Google+’s first year in the world from MarketingVOX, Search Engine …more
Pinterest is increasingly vital to the efforts of social media management teams. Agency Entourage now offers Pinterest management to its clients as a way to further build community with customers. Not only is Pinterest a unique way of building community with your brand followers, but also it drives traffic to your brand websites. Increasing website …more
As a digital social media agency in Dallas, Texas, there are a few things we feel very strongly about here at Agency Entourage and this is one of them: when it comes to social media management, there are no “ifs,” “ands” or “buts” about it. There’s no denying that social media is the new thing. …more
You may have seen headlines about Twitter’s new logo, but that’s not the only reason they’re making the news. A recent study in the UK by branded3 proves that Twitter can boost a website’s Google Ranking. A high Google ranking means more people will find you when they need you, which translates to more sales …more
Whether you’re just tuning in to the social media world, you know enough of the basics to get by, or you consider yourself a guru, I think it is safe to say we can all learn a little something from this Social Media Score Card. From social media platform front runners, to the up and …more
TIME Magazine named Rebecca Black’s “Friday” the No. 1 viral video of 2011. With its catchy chorus and simplistic lyrics, the song became the most ‘disliked’ video on YouTube, but captured more than 32 million views. But most viral videos aren’t made by someone’s mother writing a $4,000 check to a production company. Like the popular …more
iPhone or Android, Sprint or T-Mobile, smartphones are the way of communication these days. For me personally, my iPhone pretty much doesn’t leave my site, err, sight. I use it for everything – reading blogs, searching questions, downloading music, connecting on Facebook and even browsing through my favorite brand’s mobile site, if they have one …more
In the PR industry, routine vlogging (video blogging) is a great addition to your company and clients’ online presence. It allows your audience a chance to see and relate to a “face” for the brand or company and they can enjoy visual content. Hey, even though it’s nonconventional, Jenna Marbles has transformed into a YouTube …more
Well, the heart throb of the social media marketing world is officially off the market. My only wish is that there would have been a little more warning so I could have created a social media themed wedding board on our Agency Entourage Pinterest! Congratulations to the new couple, Mark Zuckerberg and Priscilla Chan! To …more
As of today, I’ve officially been working full time at Agency Entourage for six months. This time last year, May 22, 2011 to be exact, I started as an intern and eventually worked my way through the ranks. After interning for a summer and later becoming a full time staff member, I’ve had the chance …more
I went into a meeting the other day overjoyed by the fact that a client of mine has (finally) decided to implement a blog for their website. If every client of mine blogged, I’d be the happiest camper in the campsite. I can’t begin to explain how important it is to be out there and …more
I’ll be the first to admit that I’m not very good at creating “strong” passwords and I even tend to use the same password for multiple accounts. Basically, I am a hacker’s dream. Working at Agency Entourage has helped me become a little more conscious about protecting my online presence, but I’m still not out …more
It probably comes as no surprise that Pinterest continues to experience a rapid growth in users each and every day. Its revenue is on the rise, page views are at an all time high and current users are breaking the typical demographic mold. Yes, even men have started using the platform! Basically, Pinterest creators have …more
As a Dallas digital marketing agency, we are always trying to stay on the forefront of social media here at Agency Entourage. While there are numerous little things to remember about digital marketing as a whole, some components are more important than others. If you need help learning the basics, check out our ABC’s of …more
If you’re a close friend of mine, or even one of my co-workers working at the desk next to me, you know I’m passionate about my music. Music means a lot to me and I’m excited to share today that Facebook announced another new button to add to its arsenal that may appeal to fellow …more
Sure, anyone can host a blog and post content; however, few can do it effectively. If you can capture viewers by making them interested in what you’re writing about and compel them to share it, you’ll make it in the blogging world. Here are three S’s for successful blogging to help you get there: 1. …more
While most Monday mornings in the office generally have nothing to offer other than the constant reminder that yet another weekend has flown by, there is always one thing I can look forward to- reading about all of the exciting topics, trends and mishaps from the social media world that happened over the weekend. There’s …more
There (obviously) seems to be a few niche markets that dominate the Pinterest world right now: fashion, food, recipes, wedding ideas, home decor, furniture, etc. As stats help to show, these industries most likely do well because a high number of users are women and a high number of users are between the ages 25 …more
I think it’s safe to say that I’m addicted to Twitter. Aside from the allure of following my favorite celebrities and brands, I love being able to tweet out 140 character thoughts about anything and everything. I’m not going to lie, when I saw this infographic from Mashable, it made me feel a lot better …more
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