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One truly effective way of promoting community in social posts is to “tag” relevant people, business and organizations in status updates. In Twitter this can be achieved with a simple “@” mention, and on Facebook by tagging friends and businesses. This week LinkedIn announced in a blog post that they would be incorporating mentions into …more
As a writer, it’s your job to not only create content for your audience, but also to know everything about who you are trying to reach. If you don’t know simple demographic and geographical information about your audience, you’re wasting your time writing for them. Writing is important, but timely content is just as crucial. …more
At Agency Entourage we thrive on creating content that makes our clients’ digital marketing campaigns stand head and shoulders above competitors within their respective industries. And we have a good time while doing it. We believe that we are as strong as our people and we know that the next big idea in interactive media …more
Content marketing is becoming an increasingly more important way for clients to reach new customers. Businesses of all sizes can extend their online reach by producing quality content on their websites and social pages. Think about it. How often do you really pay attention to a traditional advertisement? Sure, that commercial might have entertained you the …more
While a day of social media management for a brand or client is extremely rewarding, sometimes you’ve just got to get yourself prepared for all of the tweeting, blogging, brand management, researching and (possibly) crisis communications that you do, and do well. That’s where a great playlist and some killer tracks can come in! Around …more
With so much online content at our fingertips, bloggers must go above and beyond to stand out and grab a reader’s attention. But how is this possible in a society that refers to hundreds of different blogs on a day-to-day basis? For starters, you have to keep readers coming back for more once they’ve found …more
Do new Facebook “likes” and Twitter “retweets” make you jump up and do a happy dance or give high fives around the office? We understand the feeling because we know how difficult it can be as a company to reach your audience with your social media pages. Sometimes it feels like it takes years to …more