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Of course you’ve seen the recent hullabaloo surrounding the -gasp- $1 billion Instagram purchase on Facebook’s part. In case you didn’t, here’s the 411: Yesterday, Facebook’s CEO, Mark Zuckerberg, announced the $1 billion acquisition between Instagram and Facebook. The initial interest in Instagram was sparked by Facebook’s focus “on building the best experience for sharing …more
Sure, anyone can host a blog and post content; however, few can do it effectively. If you can capture viewers by making them interested in what you’re writing about and compel them to share it, you’ll make it in the blogging world. Here are three S’s for successful blogging to help you get there: 1. …more
Are you using Facebook ads to help extend your brands presence? Facebook allows marketers to reach deep into their target market to find very precise audiences. By using Facebook posts, sponsored stories and even off-Facebook material, we’re now able to lead potential new community members by the hand and into specific content. According to Social …more
The big switched happened Friday, March 30! Facebook officially changed all business pages over to the Timeline layout putting companies, brands and agencies in design mode for new profile pictures and establishing standout cover photos. In order to do so for your business page, here’s a little help on what size the dimensions of a …more
While most Monday mornings in the office generally have nothing to offer other than the constant reminder that yet another weekend has flown by, there is always one thing I can look forward to- reading about all of the exciting topics, trends and mishaps from the social media world that happened over the weekend. There’s …more
Ready or not, here it comes! Facebook Timeline pages will be here for everyone beginning March 30. Say goodbye to the days of your apps living on the left side of your profile and hello to their new home directly under your new cover photo. Although you can no longer create default landings for your …more
There (obviously) seems to be a few niche markets that dominate the Pinterest world right now: fashion, food, recipes, wedding ideas, home decor, furniture, etc. As stats help to show, these industries most likely do well because a high number of users are women and a high number of users are between the ages 25 …more
I think it’s safe to say that I’m addicted to Twitter. Aside from the allure of following my favorite celebrities and brands, I love being able to tweet out 140 character thoughts about anything and everything. I’m not going to lie, when I saw this infographic from Mashable, it made me feel a lot better …more
I’ve written my fair share of press release headlines for college courses, my internship and, now, on the job. Trust me, not every headline I come up with is golden. (Although I would like to think they all are…yeah right!) It takes time to nail the perfect headline and, sometimes, you’ve got to mold it …more
It’s here, it’s here, SXSW 2012 is finally really here! After a long, much anticipated wait, a few of our Agency Entourage peeps will be joining the masses in Austin, Texas this weekend for SXSW Interactive. If you’re one of the very few that are new to the whole SXSW scene or if you just …more
Whether you’re strictly considered the social media specialist or you’re part of the marketing or public relations team, there isn’t much doubt that your company is using social media in some way. It could be an active Facebook page, a daily or weekly blog, a Pinterest account, whatever it may be, you can be doing …more
In an effort to stay up to date on the latest and greatest in the social media world, for both Agency Entourage and myself, I have set up a slew of Google Alerts. One jewel that came through my inbox from Mashable was an eye catching study about social network usage on mobile devices. Maybe this caught …more
After months of speculation and anticipation in the social media community, Facebook Timeline for brand pages are finally here! But before you make the switch, here’s what you’ll need to know: You have a cover photo Just like personal Facebook profiles, page Timelines now also have cover photos. This is a great way to help …more
Announced Monday, it appears that LinkedIn has jumped on the bandwagon with social buttons. Much like the “Like” button for Facebook and the “Follow” button for Twitter and Pinterest, LinkedIn now allows companies to embed a “Follow Company” button onto their homepages. This will allow LinkedIn users to follow a company on LinkedIn directly from …more
Sometimes it feels as if there is just not enough time in the day. It’s hard to make blogging a priority when you have so many other things to do. Instead of putting your blog on the back burner, try following these tips so you don’t have to sacrifice your spare time: 1. Start an …more
Want to increase the likes, comments and shares that your Facebook posts receive? Don’t we all? Understanding how to increase Facebook engagement is something that community managers struggle with all the time. The ability to get fans to start liking, commenting and sharing can turn a bland social brand into a Facebook juggernaut. Here’s 5 …more
Thoughts of SXSW are dancing in our heads and our entire team is buzzing with excitement as the festival creeps closer and closer. If you’ll be attending SXSW Interactive this year, here’s a breakdown of some of the key panels you definitely don’t want to miss: 1. Keynote Speakers at the Interactive Festival Every day …more
Buckle your seat belts! Facebook is about to shake things up once again. Word on the social media streets is that Facebook will begin making the new Timeline format available for brands sometime around the end of this month. According to Ad Age, Facebook will make the official announcement about Timeline for brand pages at …more
Free stuff is a quintessential part of SXSW. From restaurants giving out free food, to bands playing free concerts, to vendors handing out swag at every corner, giveaways are a great way to promote your brand. Why not use giveaways to go viral? Make your company a hit with hashtag swag! Print T-shirts with a …more
Are you tired of seeing the same old gimmicks at SXSW? If you need a fresh new idea on how to market your brand, try rolling out the red carpet for them…literally. Give your customers the rock star treatment with a red carpet especially for them. On the way into your establishment they can walk …more
Happy Valentine’s Day from the Agency Entourage team! Although today is the day to spoil your significant other because either a) you want to, b) you have to or c) your forgot last year so you’re making up for it big time this year, it’s also a great day to reflect on some of the …more
At Agency Entourage, it’s probably pretty apparent to the outside world that we’re all obsessed with infographics around here. And how can you not be? They present information in an aesthetically pleasing way, they include facts that are both interesting and a little mind-boggling on there to get your audience to say “wow”, and they’re …more
Have you added running Facebook ads to your marketing mix yet? Not exploring the benefits of creating targeted ads to get your brands message in front of the right eyes is a huge mistake. Facebook is now the single largest publisher of all ad impressions in the U.S.! In fact, Facebook is responsible for 28% …more
I’ll be the first one to admit that I’m not the most sports savvy girl in the world. To be brutally, and embarrassingly, honest, I actually accidentally used the phrase “home run” in relation to football just this week. My coworkers had a good laugh about that one. While I’m not the biggest sports fan …more
Let’s face it, the chances of you growing your Twitter following to 17 million followers all waiting on the edge of their seats for your next tweet is highly unlikely. However, there are steps you can take to not only build your Twitter following, but also create quality connections for yourself or your brand. 1. …more
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