Get updates, news, and event info about the latest in social media from our exclusive Agency Entourage Newsletter.
A press release is an effective way to gain news coverage and to enhance your company’s reputation. Press coverage is a key component for every company, and is not something that should be taken lightly when working to enhance a reputation. Reporters and/or journalists receive thousands of press releases per day when they only need …more
This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
One of the greatest things about the Internet today is how visual it is – a far cry from its text-based beginnings. At Agency Entourage, we encourage our clients to take advantage of that fact and use photos and illustrations to engage their audience on social media, blogs and more. Today, we did a mini photo shoot for …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
This past weekend, the city of Austin played home to one of the biggest annual music fests in Texas – Austin City Limits (ACL). With an estimated 75,000 people in attendance every day, eight stages hosted world famous acts such as Red Hot Chili Peppers, Jack White, Metric, The Black Keys, M83 and more. Not …more
Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things …more
While a day of social media management for a brand or client is extremely rewarding, sometimes you’ve just got to get yourself prepared for all of the tweeting, blogging, brand management, researching and (possibly) crisis communications that you do, and do well. That’s where a great playlist and some killer tracks can come in! Around …more
A day I seriously thought would never come, Myspace (yes, you read that correctly) is back and (maybe) better than ever. The social network that got trumped by Facebook and Twitter and has catered mainly to musicians for that last few years has a new look, feel and design to it. It’s another network that …more
One of the most popular social media platforms used for social media management, Twitter announced a major facelift this morning (including the Facebook-like header photo) on The Today Show and their blog. Twitter’s CEO, Dick Costolo, said the platform has welcomed a new design with a focus on profile pages as well as updating its …more
Normally, Tuesday is my day to blog at Agency Entourage about the latest news, tips and tricks on digital public relations. But today, I wanted to take a moment to remember those we lost on September 11, 2001. Eleven years ago, a horrific tragedy struck our nation causing our country to come together in grief, …more
Search Engine Optimization (or SEO, for short) is becoming a greater necessity for websites, blogs, press releases, social media management and other things online that are desired to be ranked higher on search engines. To help boost the SEO of your press release, check out these few tips below: 1. Keywords Whatever your newsworthy news …more
Yep, you read that right. Gap (a classic brand that I’m sure you’ve worn at some point in your life) has caught my eye in the social media world as a brand that’s truly using it the right way. If you’ve been following Gap’s Facebook status updates and tweets lately, you’re probably well aware of …more
I think I may be the happiest girl in America at this very moment. Why? Because Mashable shared an infographic, “Storytelling One Frame at a Time,” that drives home the very point that I try to stress to my clients each and every time I meet with them… Pictures and videos make the best social …more
In the last six months, one U.S. tech company has experienced a surge in growth that far surpasses all others. Any guesses on which company it may be? Hint: It isn’t Facebook. If you guessed LinkedIn, you’re right! Here’s a graphic comparison of the top companies from Statista: In a list of big name players …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
I’ve come to think of email marketing as a competitive sport in many ways. Everyone is fighting to be the best and in an inbox full of emails, only the elite win out. When I set out to deploy an email marketing campaign for a client, I always try to create an email that I …more
As I promised in my previous Agency Entourage blog, “The Hunger Games, and March Madness, and Mad Men, Oh My!,” I have spent the past few weeks watching the entire series of Mad Men. I’m so happy to finally be a part of the Mad Men fan club. Or should I say the Don Draper …more
Yes, it’s true – I love social media so much that sometimes I feel like shouting it from the rooftops. From Facebook, to Twitter, to Pinterest, to Instagram, to Tumblr, I love, and actively use, them all. I also love that at my Dallas ad agency, Agency Entourage, I’m not alone in these feelings. Here’s the top …more
At Agency Entourage we always Go the Extra mile to Not only Come up with creative & engaging social media management content, but to stay ahead of the curve, too. If Your company or brand needs help Engaging and interacting with your Niche Target audience, take a look at Our social media management capabilities. …more
In the spirit of Independence Day, I asked everyone here at Agency Entourage what they love about America. Here’s what they said: “One word: FREEDOM!” “Separation of Church and State allows each person to pursue their religious beliefs without persecution.” “I Love America because I enjoy my freedom and what our country was founded upon. …more
Social media management as a retailer, or even a retail center, can be beneficial for a handful of reasons. Once you’ve established yourself in the social realm, though, you need to think about exactly when you should be posting to generate the most engagement and feedback. A recent study from Yesmail, focusing on big retailers …more
As an avid social media user, for both work and play, I’ll be the first to admit that I have developed social media management pet peeves over time. My pet peeves range from typos in Facebook posts, to broken hashtags on Twitter, to the ever popular using social platforms as a diary. From the days …more
As a digital social media agency in Dallas, Texas, there are a few things we feel very strongly about here at Agency Entourage and this is one of them: when it comes to social media management, there are no “ifs,” “ands” or “buts” about it. There’s no denying that social media is the new thing. …more