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One truly effective way of promoting community in social posts is to “tag” relevant people, business and organizations in status updates. In Twitter this can be achieved with a simple “@” mention, and on Facebook by tagging friends and businesses. This week LinkedIn announced in a blog post that they would be incorporating mentions into …more
As a writer, it’s your job to not only create content for your audience, but also to know everything about who you are trying to reach. If you don’t know simple demographic and geographical information about your audience, you’re wasting your time writing for them. Writing is important, but timely content is just as crucial. …more
It’s 2013. Do you know anyone your age who doesn’t know what Google is? Much like breathing, the internet has become one thing all North Americans have in common. The digital landscape is growing every day and it isn’t showing signs of slowing down. Businesses simply marketing their product online with banner ads and ‘calls …more
We at Agency Entourage love the holidays! We also love a good party, and helping out our community. This past Wednesday we all got together for our annual holiday potluck. We had amazing cupcakes and even some red velvet rice crispy treats! More importantly, we gathered cold-weather items such as gloves, sweaters, scarves and hats …more
A picture is worth a thousand words, and apparently everyone is starting to notice! With more than 4 billion photos posted and at more than 100 million users and counting, Instagram has gone from a fun iPhone app to a social media powerhouse. Follow our guide below and learn how the top brands are using, …more
One hallmark of an interesting web video is variety. Have you ever seen a video that keeps one shot through the whole video? The lack of shot diversity can bore viewers, and that’s the last thing you want to do! Creative camera angles can make even the most bland subject seem exciting. Here are three …more
I know many of you are somewhat relieved with the conclusion of this year’s election and I’ve noticed some who are even grateful for just “Honey Boo Boo and cupcakes” taking up your Facebook and Twitter news feeds again. As a busy DFW social media agency, we spend the majority of our days plugged into …more
This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
You’re probably wondering “New? But he’s been there for like three months!” And it’s true! Better late than never though, right? I grew up just north of Houston in Spring, Texas. After graduating from Baylor University in 2009 with a degree in Journalism, I moved to Dallas to start my career and eat fried food …more
We like to have a little fun around here in the Agency Entourage office! With Halloween being one of our favorite holidays, we figured there was no better time than today to come up with some clever costumes and host an office potluck. We sipped on witches’ brew, chowed down on tasty corn on the …more
One of the greatest things about the Internet today is how visual it is – a far cry from its text-based beginnings. At Agency Entourage, we encourage our clients to take advantage of that fact and use photos and illustrations to engage their audience on social media, blogs and more. Today, we did a mini photo shoot for …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
This past weekend, the city of Austin played home to one of the biggest annual music fests in Texas – Austin City Limits (ACL). With an estimated 75,000 people in attendance every day, eight stages hosted world famous acts such as Red Hot Chili Peppers, Jack White, Metric, The Black Keys, M83 and more. Not …more
Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things …more
While a day of social media management for a brand or client is extremely rewarding, sometimes you’ve just got to get yourself prepared for all of the tweeting, blogging, brand management, researching and (possibly) crisis communications that you do, and do well. That’s where a great playlist and some killer tracks can come in! Around …more
A day I seriously thought would never come, Myspace (yes, you read that correctly) is back and (maybe) better than ever. The social network that got trumped by Facebook and Twitter and has catered mainly to musicians for that last few years has a new look, feel and design to it. It’s another network that …more
One of the most popular social media platforms used for social media management, Twitter announced a major facelift this morning (including the Facebook-like header photo) on The Today Show and their blog. Twitter’s CEO, Dick Costolo, said the platform has welcomed a new design with a focus on profile pages as well as updating its …more
Normally, Tuesday is my day to blog at Agency Entourage about the latest news, tips and tricks on digital public relations. But today, I wanted to take a moment to remember those we lost on September 11, 2001. Eleven years ago, a horrific tragedy struck our nation causing our country to come together in grief, …more
Search Engine Optimization (or SEO, for short) is becoming a greater necessity for websites, blogs, press releases, social media management and other things online that are desired to be ranked higher on search engines. To help boost the SEO of your press release, check out these few tips below: 1. Keywords Whatever your newsworthy news …more
Yep, you read that right. Gap (a classic brand that I’m sure you’ve worn at some point in your life) has caught my eye in the social media world as a brand that’s truly using it the right way. If you’ve been following Gap’s Facebook status updates and tweets lately, you’re probably well aware of …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
If you use HootSuite for your social media management (I’m obsessed…), then you were probably also dancing in your seat with excitement when you heard about HootSuite’s new function for the dashboard, AutoSchedule. HootSuite announced on their blog August 9 that after many requests, the platform extended Hootlet’s AutoSchedule functionality to the dashboard. This now …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
The wonderful world of online public relations can help get your message out there, get coverage and create a place to not only connect with others, but expand your reach and awareness. However, there are some things that you should never do when it comes to your brand, company and/or client’s online reputation. Below, I …more
Online public relations is a must, whether it be for your brand or for a client. It not only aids in humanizing your brand or client and builds the audience but, it gives you the opportunity to spread news online whenever you want. You also get to control how your company is represented online and …more
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