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One hallmark of an interesting web video is variety. Have you ever seen a video that keeps one shot through the whole video? The lack of shot diversity can bore viewers, and that’s the last thing you want to do! Creative camera angles can make even the most bland subject seem exciting. Here are three …more
Whether you’re just tuning in to the social media world, you know enough of the basics to get by, or you consider yourself a guru, I think it is safe to say we can all learn a little something from this Social Media Score Card. From social media platform front runners, to the up and …more
iPhone or Android, Sprint or T-Mobile, smartphones are the way of communication these days. For me personally, my iPhone pretty much doesn’t leave my site, err, sight. I use it for everything – reading blogs, searching questions, downloading music, connecting on Facebook and even browsing through my favorite brand’s mobile site, if they have one …more
While most Monday mornings in the office generally have nothing to offer other than the constant reminder that yet another weekend has flown by, there is always one thing I can look forward to- reading about all of the exciting topics, trends and mishaps from the social media world that happened over the weekend. There’s …more
There (obviously) seems to be a few niche markets that dominate the Pinterest world right now: fashion, food, recipes, wedding ideas, home decor, furniture, etc. As stats help to show, these industries most likely do well because a high number of users are women and a high number of users are between the ages 25 …more
Let me please preface this blog by saying that the following pros and cons of Facebook timeline are based on my own personal opinions. They are by no means a reflection of the feelings of the general public. However, I’m probably not the only one that shares some of these thoughts. First and foremost, the …more
Don’t worry, your wait is finally over! I’m back with the highly anticipated part 2 of Agency Entourage’s ABC’s of social media series. Like I said in Agency Entourage’s ABC’s of Social Media: Part 1, social media really can be easy, it’s just all about strategy. Here’s the rest of what you need to know: …more
Schema.org is the consortium formed between Google, Yahoo!, Bing to establish markup standards that can enable their search engines to understand the content of your website. The Schema.org vocabulary uses simple HTML tags such as: <div itemscope itemtype =”http://schema.org/Movie”> <h1 itemprop=”name”>Avatar</h1> <div itemprop=”director” itemscope itemtype=”http://schema.org/Person”> Director: <span itemprop=”name”>James Cameron</span> (born <span itemprop=”birthDate”>August 16, 1954)</span> </div> <span itemprop=”genre”>Science fiction</span> <a …more
Emails can open your browser, open a PDF, or start a new email message, but what about phone calling. More and more users are using their smartphones as their primary email client. There are also a number of businesses that might utilize an email newsletter to communicate with their customers but use phone as their …more
Facebook’s Open Graph Protocol allows developers to control how the content of their site is shared when a user “likes” or otherwise shares a link to their site on Facebook. When a visitor to your page shares a link or likes a page, Facebook recognizes this link and displays an image, hyperlink, and content from the …more
Starting October 1st, Facebook will require all apps to be hosted with valid SSL certificates and will only acknowledge requests to their API using OAuth 2.0. These additional security measures are the most recent stage of Facebook’s security overhaul in response to some of the publicized breaches especially the Firesheep debacle. In October 2010, a Firefox plugin …more
In social marketing management, you might easily have to organize passwords company wide for dozens if not hundreds of accounts. For decades, we have been warned about password security, and rightly so. We did a two-part series on corporate password security earlier this year. In part two, I detailed a way to create a near-impossible …more
As an interactive marketing agency, we have discovered many Open Source Software packages that can be very helpful for developing interactive marketing campaigns. You might think of open source as simply free solutions to alternatively expensive software packages. While this can be true open source software can also be better software as a result of more …more
One of the great features of WordPress that is useful for any social media management is the ability to limit content to only some people. For many reasons, you might choose to produce some content that you freely give to any visitors of your blog or website but choose to reserve other content just for …more
Last week we looked at the advantages of Panic’s Coda as a text editor. However I neglected to point out my favorite feature of Coda, which has changed the way I code. Zen Coding is a plugin that is a fork of the now defunct TEA for Coda project. The Zen Coding plugin is now available on …more
Over the years I have used many coding applications on PC and Mac. Notepad++, BBEdit, Dreamweaver, Smultron, and many others have made appearances in my coding workflow. But I have never been as pleased with a coding application as I am with Coda. Unfortunately for Windows users, Coda is a OS X only application. However …more
HTML Email code can be limiting in many respects. One common web design tool that becomes more difficult with HTML Email is Drop Shadows. Sure you can save fixed-sized images with drop shadows but that will not help if you are building for a template that needs to resized dynamically and the drop shadows with …more
Designing HTML email commonly means going back to the Stone Age (read: the 1990s) when it comes to your code. Designers and Developers are forced to use tables instead of layers and inline styles instead of Style Sheets. Fortunately, email clients are slowly catching up, supporting more CSS properties every year. CSS3 selectors like text-shadow …more
When it comes to putting a press release together for your company or client, mistakes cannot be taken lightly. You do not want to miss or leave out something important, like a boilerplate or your contact information, because that could result in poor coverage, or even no coverage at all. Below, I have offered 10 …more
Chats on Twitter are great resources for a topic you’re interested in or an expert in. There are a variety of chats on Twitter; for instance, chats focused around public relations (my personal choice), journalism chats, car chats, design chats, college chats, football chats, even Justin Bieber chats. (Ha, not really!) But, you can pretty …more
For years, typography in web development was severely limited by preinstalled fonts on the major operating systems. Basically, web developers were limited to a handful of fonts to use in any website because you could never be assured that a visitor to your site would have any of the fonts you wanted to use. There …more
If there is one thing that irks Facebook Developers more than anything it is the dreaded interior scrollbars. Facebook has limited Apps to a 520px width and a height of somewhere around 800px (actually 758px to be safe). There are two options for displaying your app, auto-resize, or add scrollbars inside of the ads on …more
Facebook provides some really great functionality features with its Javascript SDK (Software Development Kit). For instance, next week we will look at how you can overcome the Facebook iframe height limitation (normally about 800px) by using some Javascript. However in order to use any of these cool features, you need to load the Javascript SDK …more
It was only a year ago the Facebook launched the now prolific ‘Like’ Button. The landscape of the Internet has been forever changed. The integration of the ‘Like’ button has added a deeper level of interaction and relevance to the way we can shop or keep up with the latest news. This week Facebook announced …more
No, Fan-gate is not a political scandal involving Mark Zuckburg. Fan-gates or reveal tabs are a way to restrict certain content on your Facebook page from users until they have “Liked” your page, at which point a new page loads (or is revealed). This is a very useful way to build your page’s fans with …more
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