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Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternative way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive. To do this, we launched an Instagram campaign and created “Give-a-Gram” weather-resistant displays. For every Instagram upload with the designated hashtag, #AHGive, the center would donate $1 to the DFW chapter …more
You just had a huge event for your company and you’ve been promoting this day for the past month (maybe even longer) by sending emails, tweeting and Facebooking– all to get the buzz out there going and people hyped for the event. Now that hard work is over and the event was a success, should you let the …more
As I promised in my previous Agency Entourage blog, “The Hunger Games, and March Madness, and Mad Men, Oh My!,” I have spent the past few weeks watching the entire series of Mad Men. I’m so happy to finally be a part of the Mad Men fan club. Or should I say the Don Draper …more
We know social media has evolved into this online phenomenon that has us checking our smartphones and various social sites on a daily basis. But don’t forget the feedback your social media networks can bring you with social media management offline, too. Inspired by this PR Daily post by Chris Tompkins, here are three other …more
You may have seen headlines about Twitter’s new logo, but that’s not the only reason they’re making the news. A recent study in the UK by branded3 proves that Twitter can boost a website’s Google Ranking. A high Google ranking means more people will find you when they need you, which translates to more sales …more
Whether you’re just tuning in to the social media world, you know enough of the basics to get by, or you consider yourself a guru, I think it is safe to say we can all learn a little something from this Social Media Score Card. From social media platform front runners, to the up and …more
Sure, anyone can host a blog and post content; however, few can do it effectively. If you can capture viewers by making them interested in what you’re writing about and compel them to share it, you’ll make it in the blogging world. Here are three S’s for successful blogging to help you get there: 1. …more
While most Monday mornings in the office generally have nothing to offer other than the constant reminder that yet another weekend has flown by, there is always one thing I can look forward to- reading about all of the exciting topics, trends and mishaps from the social media world that happened over the weekend. There’s …more
I think it’s safe to say that I’m addicted to Twitter. Aside from the allure of following my favorite celebrities and brands, I love being able to tweet out 140 character thoughts about anything and everything. I’m not going to lie, when I saw this infographic from Mashable, it made me feel a lot better …more
Sometimes it feels as if there is just not enough time in the day. It’s hard to make blogging a priority when you have so many other things to do. Instead of putting your blog on the back burner, try following these tips so you don’t have to sacrifice your spare time: 1. Start an …more
During the Big Game advertisers paid an average of $3.5 million for a 30 second spot to reach the 11 million plus fans watching the most viewed sporting event in the world. But did that help their business? At Agency Entourage we’re always looking for ways to show how powerful blogging can be and here …more
Are you tired of seeing the same old gimmicks at SXSW? If you need a fresh new idea on how to market your brand, try rolling out the red carpet for them…literally. Give your customers the rock star treatment with a red carpet especially for them. On the way into your establishment they can walk …more
Happy Valentine’s Day from the Agency Entourage team! Although today is the day to spoil your significant other because either a) you want to, b) you have to or c) your forgot last year so you’re making up for it big time this year, it’s also a great day to reflect on some of the …more
We’re putting the final touches on a press kit for one of our clients and, gasp, it’s something NOT online. These days, it’s still very important to have a traditional press kit to hand out to media, but it’s also important to add an online version to your strategy as well. Think about it, your …more
Don’t worry, your wait is finally over! I’m back with the highly anticipated part 2 of Agency Entourage’s ABC’s of social media series. Like I said in Agency Entourage’s ABC’s of Social Media: Part 1, social media really can be easy, it’s just all about strategy. Here’s the rest of what you need to know: …more
If you haven’t jumped on the social media bandwagon yet, you’re missing out. Don’t worry, the ABC’s are as easy as 123, and social media can be easy too! Here are the basics to get you started: A- Always tap into all of the social media platforms that you can. Aside from creating a social …more
Since I can no longer enjoy the Best Year Ever recaps from VH1, I decided to put together my own social media edition because, after all, that’s our speciality here at Agency entourage. It seems only fitting to kick things off with a look at the best social media moments of 2011. Rebecca Black forever …more
Feliz Navidad, Joyeux Noel, Mele Kalikimaka, Buone Feste Natalizie, or however you say happy holidays, the Agency Entourage family would like to wish all of our friends, family, and clients a very Merry Christmas! Are you giving any social media gifts this year? We think Spotify makes a pretty awesome present (and it keeps giving all …more
A great way to spread holiday cheer, besides singing loud for all to hear like Buddy the Elf suggests, is through email marketing campaigns that are sent during the holiday season. Don’t wait until the last minute- the holidays will come and go before you know it! Here are a few helpful ideas, broken up …more
Emails can open your browser, open a PDF, or start a new email message, but what about phone calling. More and more users are using their smartphones as their primary email client. There are also a number of businesses that might utilize an email newsletter to communicate with their customers but use phone as their …more
Among the many new changes that Facebook announced at last month’s F8 Developer’s Conference was a new algorithm called GraphRank. So what the heck is GraphRank? It’s the equation that Facebook is using to assist users in finding the apps and content that performs best among their personal social network which in turn displays content …more
Using images in blogging or email marketing is essential. However, finding images for use on the web can be difficult if not expensive especially for commercial use in a marketing agency. There is always the option to pay-to-play by using stock images. However, there is another free (and yes, legal) alternative. The website compfight.com allows …more
Instead of focusing on what you should do in email marketing management as we have in the past, today we will be looking at things to avoid. Don’t over do it – I know this is surprising coming from a email marketing agency, but you can send too many emails. Communication with your customers or …more
HTML Email code can be limiting in many respects. One common web design tool that becomes more difficult with HTML Email is Drop Shadows. Sure you can save fixed-sized images with drop shadows but that will not help if you are building for a template that needs to resized dynamically and the drop shadows with …more
Designing HTML email commonly means going back to the Stone Age (read: the 1990s) when it comes to your code. Designers and Developers are forced to use tables instead of layers and inline styles instead of Style Sheets. Fortunately, email clients are slowly catching up, supporting more CSS properties every year. CSS3 selectors like text-shadow …more
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