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Chats on Twitter are great resources for a topic you’re interested in or an expert in. There are a variety of chats on Twitter; for instance, chats focused around public relations (my personal choice), journalism chats, car chats, design chats, college chats, football chats, even Justin Bieber chats. (Ha, not really!) But, you can pretty …more
Bloggers can use blog analytics for many things. If you’re blogging for business, one of the main things you most likely use you blog analytics for is to see how well it is driving traffic to your website and if it is contributing to lead generation. But something that you might be overlooking is using …more
You can maintain a company blog for forever just by editorializing about current events in your industry and being a thought-leader. But if you want to bump it up a notch like Elzar over there with his Spice Weasel (Futurama fans? Anyone? Anyone?), try including content of a human interest variety whenever possible. Actually, you …more
Brands are starting to see their Facebook page as an even more useful tool for spreading their message and gathering information about their audience. In some cases, even more useful than their own website. Applications are expanding the scope of just what all you can do on Facebook. One of my favorite new applications on …more
Choosing your categories for your blog posts can save you much time on the back-end as far as maintaining your blog. When you choose your blog categories, you need to have two people in mind: you and the reader. It seems obvious, but many times we make decisions about our blog with only ourselves in …more
THIS IS HOW AE DOES ANALYTICS! We are excited to unveil our very own analytics platform, built from the ground up and with our client’s needs in mind. This is the first analytic platform that ties together social activities, blogging, URL shortening/tracking, email marketing and landing pages. There isn’t a centralized analytics platform out there …more
Google’s real-time search feature will show you what is happening right now regarding your search topic by streaming real-time tweets, news articles, Yahoo answers, and web pages. Google has established partnerships with Facebook, MySpace and Twitter, which means content from your company’s pages will be streaming in real-time search results very soon. This new feature …more
This video is another great reminder about the true media element of social media. We’ll continue to say it, social media is a must for companies who want to engage with their clients. Lee Odden, CEO of TopRank Marketing, interviewed Richard Jalichandra, CEO of Technorati, about social media after the Search Engine Strategies conference.
Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google will go live this afternoon, and can be found …more
Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to a recent article on DirectMag.com Time of Day As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 …more
The Nielsen Company issued their newest findings on the top U.S. web brands and Internet usage in the U.S. It comes as no surprise that Google triumphed as the #1 web brand based on unique audience. More noteworthy is the average time individuals spend online per month – 68 hours. In addition, the average user …more
1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. 2) Put keywords …more