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At Agency Entourage, it’s probably pretty apparent to the outside world that we’re all obsessed with infographics around here. And how can you not be? They present information in an aesthetically pleasing way, they include facts that are both interesting and a little mind-boggling on there to get your audience to say “wow”, and they’re …more
1. Gowalla had the best brand activation I’ve seen in the last 7 years. They had an airstream set up at 5th & Trinity (one block north of the convention center) where you could pick up your Gowalla Passport. A physical passport, which if you checked in at least 15 registered Gowalla venues, then you …more
If it worked to get the Gorillaz to the Grammys (Flickr Photo), then it should work for everyone else, right? Well, let’s just say the track record is holding up fairly steady. In year’s past we’ve projected for what were then up-and-coming bands, such as the Gorillaz, KT Tunstall, A Fine Frenzy and LIly Allen. …more
Wow, South by Southwest (SXSW) was packed this year. I don’t think I ever remember there being that many people in downtown at any one time. And I’ve been to some great events in Austin. According to Austin360.com, “The annual Interactive Conference saw a massive growth in attendance this year that mirrored the same 36% …more
The Super Bowl has gone Super Social! Since last year’s Old Spice campaign that went outrageously viral, other big brands are vying to be the next water cooler conversation starter. In the Pre-Super Sunday lead is Mercedes-Benz with The World’s First Twitter-Fueled Race, which gives cars to a two-person team that gains the most Mercedes-Benz …more
Earlier this week David Fincher’s “The Social Network” received 8 Academy Award nods including one for Best Picture. But why is this story so compelling and why didn’t Tom from Myspace get a movie? It’s probably safe to say that “The Pony Express Network”, the story of how direct mail got it’s start and changed …more
This week, Amazon announced and launched Simple Email Service. Over the last couple of years, Amazon has become a major player in the Internet services market with cloud-based products like Simple Storage Service (S3) and Elastic Computing Cloud (EC3). Simple Email Service builds on that reputation and infrastructure by offering an extensible self-managed email solution …more
So it finally happened to you too. You got a friend request from your mom. It’s not that you don’t love mama, you’re just not sure if you’re ready for her to find out that you’re a keg standing, cup flipping, beer ponging champ. To friend or not to friend? That is the question. If …more
In case you’ve been under a rock for the last week: The Social Network has hit theaters and is leading the pack at the box office! I got to see the film last Friday and I thought it was brilliant. From the opening scene, the cast carried the movie in an interesting and award-worthy way. …more
Next weekend “The Social Network”, or “The Facebook Movie” as it’s been dubbed, hits theaters nationwide. The film is directed by David Fincher and stars Jesse Eisenberg as Mark Zuckerberg, the former Harvard co-ed turned founder of what many consider the most successful social network of all time. The biopic has already generated Oscar buzz …more
We are excited to announce that we are taking resumes for Fall 2010 Internships. We feel confident that being a part of Agency Entourage’s internship program will give you the experiences and knowledge you are looking to gain through any Advertising, Marketing and Public Relations internship. The Agency Entourage internship program consists of a number …more
I always enjoy seeing brands who build applications to connect their online presence with their physical presence. Take for example Uniqlo, Japan’s Gap equivalent. They have built UTweet.com, which enables you to mashup your Tweets with their clothing in an online video experience. Another good example is when we built a custom Twitter widget for …more
With the internet literally at everyone’s fingertips, it’s important to know who you’ll be reaching in the mobile world and what they’re looking for while online. Mobile phones are a social connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones “at the …more
Social media has not been the best medium for fundraising campaigns in the past. The cause tends to get a lot of buzz but most people don’t get passed the credit barrier. The Red Cross is taking a new approach with it’s Haiti relief efforts. They have been using Twitter and Facebook to spread the …more
As some of you may have known I recently had quite a bit of dental work done. I have always been apprehensive about visiting the dentists and according to certain surveys about dental phobia so are 60% of you. So imagine my surprise when I visited Floss Dental pictured above. From the moment I walked …more
Flash Forward, the aniticpated new series based on the novel by Robert J. Sawyer, premiers tonight on ABC at 8/7c. In the show, everyone on earth simultaneously experiences a blackout for 2 minutes and 17 seconds. During which they see a glimpse of their life 6 months in the future. The network has brought the Global …more
Fall television is almost here, and that means that networks are repeating past episodes to give fans the opportunity to re-watch a program they enjoyed or watch one they missed the first time round. However Fox tried something new this time around, Tweet-peats. Fox TV shows Fringe and Glee ran rerun episodes that showcased a …more
President Obama is scheduled to speak at a Back to School Event in Arlington, Virginia later on today. In his speech he encourages students to stay in school and get an education. Similar speeches have been said by Obama’s predecessors but what was different is the examples he gives specifically in prepared speech: The story …more
Half of iPhone users and 40 percent of iPod Touch owners download one or more premium applications from Apple’s App Store each month, compared to 19 percent of Android smartphone users, according to mobile advertising network AdMob’s July 2009 Mobile Metrics Report. Among consumers who’ve purchased paid applications, the majority cited engagement with the free …more
Blogging isn’t rocket science. Or is it? Nicole Passonno Stott, a loyal More Magazine reader will be guest blogging for the magazine before the launch, and even from space. The 46 year old astronaut plans to chronicle her first flight in space- launching this summer on the Space Shuttle Discovery mission STS-128, living, working, and …more
How Organized Consumer Purchasing Can Change Business. How Organized Consumer Purchasing Can Change Business from carrotmob on Vimeo
The White House on Slideshare.netBen L. Randolph – Wednesday, August 05, 2009 I was reading a great article on the Slideshare.net product blog which showcases how the White House is utilizing the popular document sharing website to create a more social environment with their online documents. They are already using sites such as YouTube and Flickr …more
Forrester Research study finds that video in email marketing campaigns is 2-3 times more effective that email marketing campaigns without video.
Social networking is about building a community- something churches know about. Church in the Cliff, an Oak Cliff neighborhood church is using social networking to create a more genuine experience
Newspaper sales are down. Readership is down. Ad sales are bottoming out, in fact, ad sales plummeted 2.6 billion in the first quarter of 2009. Magazines sales reflect a downturn far more severe than newspapers. Paid circulation rates are falling at an alarming rate. Single copy sales fell 11% in the ladder half of 2008 …more
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