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A press release is an effective way to gain news coverage and to enhance your company’s reputation. Press coverage is a key component for every company, and is not something that should be taken lightly when working to enhance a reputation. Reporters and/or journalists receive thousands of press releases per day when they only need …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
The wonderful world of online public relations can help get your message out there, get coverage and create a place to not only connect with others, but expand your reach and awareness. However, there are some things that you should never do when it comes to your brand, company and/or client’s online reputation. Below, I …more
Online public relations is a must, whether it be for your brand or for a client. It not only aids in humanizing your brand or client and builds the audience but, it gives you the opportunity to spread news online whenever you want. You also get to control how your company is represented online and …more
Behold…the AP Stylebook 2012 edition is here and coming at you with “more than 270 updated and new entries” (and nearly 500 pages). The latest edition of the AP Stylebook features an entirely new broadcast chapter as well as an expanded social media chapter (which originally came about in the AP Stylebook with the rise …more
iPhone or Android, Sprint or T-Mobile, smartphones are the way of communication these days. For me personally, my iPhone pretty much doesn’t leave my site, err, sight. I use it for everything – reading blogs, searching questions, downloading music, connecting on Facebook and even browsing through my favorite brand’s mobile site, if they have one …more
In the PR industry, routine vlogging (video blogging) is a great addition to your company and clients’ online presence. It allows your audience a chance to see and relate to a “face” for the brand or company and they can enjoy visual content. Hey, even though it’s nonconventional, Jenna Marbles has transformed into a YouTube …more
And Facebook IPO (initial public offering) Week begins! No, it’s not the same craziness like Discovery Channel’s Shark Week, but it is a big moment in time for social media’s and Facebook’s history. We’re sure it’s also a big time for Facebook’s PR department (when is anything about Facebook not big for the PR team). …more
I went into a meeting the other day overjoyed by the fact that a client of mine has (finally) decided to implement a blog for their website. If every client of mine blogged, I’d be the happiest camper in the campsite. I can’t begin to explain how important it is to be out there and …more
You’ll notice in the PR industry, people are more than willing to connect online since there are so many outlets to do so. Here are only some of the ways to make connects with fellow PR pros online: 1. Twitter I’ve talked about using Twitter as a PR professional as well as connecting with fellow …more
I’ve written my fair share of press release headlines for college courses, my internship and, now, on the job. Trust me, not every headline I come up with is golden. (Although I would like to think they all are…yeah right!) It takes time to nail the perfect headline and, sometimes, you’ve got to mold it …more
Whether you’re strictly considered the social media specialist or you’re part of the marketing or public relations team, there isn’t much doubt that your company is using social media in some way. It could be an active Facebook page, a daily or weekly blog, a Pinterest account, whatever it may be, you can be doing …more
Thoughts of SXSW are dancing in our heads and our entire team is buzzing with excitement as the festival creeps closer and closer. If you’ll be attending SXSW Interactive this year, here’s a breakdown of some of the key panels you definitely don’t want to miss: 1. Keynote Speakers at the Interactive Festival Every day …more
At Agency Entourage, it’s probably pretty apparent to the outside world that we’re all obsessed with infographics around here. And how can you not be? They present information in an aesthetically pleasing way, they include facts that are both interesting and a little mind-boggling on there to get your audience to say “wow”, and they’re …more
All day you write press releases, you tweet out breaking news, you blog about upcoming events, you strategically post on Facebook, and more for your clients, but, when it all comes down to it, what about you and your own company? While we all know, no matter what, your clients come first, don’t forget to …more
We’re putting the final touches on a press kit for one of our clients and, gasp, it’s something NOT online. These days, it’s still very important to have a traditional press kit to hand out to media, but it’s also important to add an online version to your strategy as well. Think about it, your …more
First off, Happy New Year, everyone! I definitely feel like 2012 is going to be a great year for the public relations industry. As 2011 brought us the rise and continual gain of social media and all things digital, interactive and online, I feel like 2012 will bring a focus of understanding and utilizing the …more
If you haven’t jumped on the social media bandwagon yet, you’re missing out. Don’t worry, the ABC’s are as easy as 123, and social media can be easy too! Here are the basics to get you started: A- Always tap into all of the social media platforms that you can. Aside from creating a social …more
Last week, I started the ABCs of press release, ranging from letters A-M. Well, I’m back this week to finish the alphabet. N-Z, here we go! N Not too salesy. You don’t want your press release to read like a cheesy Sunday ad that you found in the paper this past weekend. Make sure your …more
Who is ready to travel back in time, back to the good old days of kindergarten, when you oh-so-excitedly recited your ABCs? Well, these ABCs are a little bit different than those you learned in kindergarten and can actually be applied to working Public Relations professionals. How so? Because these are the ABCs of a …more
I’m a huge fan of Twitter, always have been. It has to be one of my top 5 favorite social networks that’s utilized by companies, brands, and people today. When I’m out and about and wanting to tweet from my phone (Android), my favorite app to use is TweetCaster. Here is why I love it …more
Social media tactics and strategies change daily. That’s the good thing about our industry, you can get pretty creative with social media and, most of the time, new ways of posting brings on new types of engagement. Sometimes, though, you run out of ideas, content gets stale and you want to find ways to spice …more
Ask many PR pros and they’ll tell you, a headline is probably one of the most important parts to a press release. A great headline is going to get your press release read and, paired with great copy, will get your news distributed. There’s no specific science involved when writing a headline for a press …more
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