Subscribe
Signup to receive Emails of New Blog Posts:
Get updates, news, and event info about the latest in social media from our exclusive Agency Entourage Newsletter.
Instagram isn’t the newest social media platform out there, but it’s holding strong as one of the most important tools for brand marketing. With so many new platforms coming out, on a seemingly weekly basis, Instagram still stands out. Here, showing a brand’s human side is not only allowed, it’s crucial. Instagram creates the unique opportunity …more
Being an early adopter of Pinterest myself, I’m absolutely in love with this social media phenomenon. What many brands have noticed is that quite a few people, say, more than 10 million, love it as well. In light of this, Pinterest released their own internal analytics a week ago allowing brands to create a sound …more
If you are like 30.6 million other people, you watched the Super Bowl this weekend. It was a night full of ups (Beyonce!) and downs (Power Outage!), but the real action was on Twitter and Facebook. Here are three of the biggest winners of the night (not counting the Ravens). 1. Jay-Z. Shortly after Beyonce …more
We’ve all been there, after months of writing blogs full of award-winning content, you hit a wall. But what do the pros use that we “normal folks” can utilize? Many of them in fact aren’t using anything new. With a few simple tweaks to your Google search, you can generate even more engaging content for …more
What good is tweeting out an awesome message if no one reads it? The number of eyeballs that see your content depends on a variety of factors, and timing your tweets to go out at the perfect time can maximize your tweeting power. Fusework Studios gathered info about people’s Twitter behaviors and compiled them into …more
As a prominent social marketing agency in Dallas, we’re always asking questions. English philosopher Francis Bacon once said, “Who questions much, shall learn much, and retain much.” Yet it’s important to know whether we’re asking the right questions or not. Marketing research has shown that asking a question on Facebook usually garners a healthy response …more
Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternative way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive. To do this, we launched an Instagram campaign and created “Give-a-Gram” weather-resistant displays. For every Instagram upload with the designated hashtag, #AHGive, the center would donate $1 to the DFW chapter …more
It may sound a little bold, but whether you love it or hate it, Instagram owned 2012. With this year marking such feats as surpassing the number of users on Twitter and having more than 200 photos uploaded per second in a single day, this “little” photo site has really become the forefront of social …more
We at Agency Entourage love the holidays! We also love a good party, and helping out our community. This past Wednesday we all got together for our annual holiday potluck. We had amazing cupcakes and even some red velvet rice crispy treats! More importantly, we gathered cold-weather items such as gloves, sweaters, scarves and hats …more
We’ve all seen it, nonsensical photos hogging your feed on a business’s page. How many more photos of the owner’s cat must we have to see? You’re sure to never be “that page” if you follow these quick guides to optimize the top photo social media sites for your business. Pinterest – Using Pinterest for your brand has …more
This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
One of the greatest things about the Internet today is how visual it is – a far cry from its text-based beginnings. At Agency Entourage, we encourage our clients to take advantage of that fact and use photos and illustrations to engage their audience on social media, blogs and more. Today, we did a mini photo shoot for …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
This past weekend, the city of Austin played home to one of the biggest annual music fests in Texas – Austin City Limits (ACL). With an estimated 75,000 people in attendance every day, eight stages hosted world famous acts such as Red Hot Chili Peppers, Jack White, Metric, The Black Keys, M83 and more. Not …more
The grammar guide is back and for Part II, we’ll be covering the topic of capitalization! Simple as it may seem, capitalization rules are often forgotten. I have gotten a few capitalization questions recently so I thought it would be a useful topic for part II of our grammar guide. So let’s get started with …more
Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things …more
While a day of social media management for a brand or client is extremely rewarding, sometimes you’ve just got to get yourself prepared for all of the tweeting, blogging, brand management, researching and (possibly) crisis communications that you do, and do well. That’s where a great playlist and some killer tracks can come in! Around …more
A day I seriously thought would never come, Myspace (yes, you read that correctly) is back and (maybe) better than ever. The social network that got trumped by Facebook and Twitter and has catered mainly to musicians for that last few years has a new look, feel and design to it. It’s another network that …more
One of the most popular social media platforms used for social media management, Twitter announced a major facelift this morning (including the Facebook-like header photo) on The Today Show and their blog. Twitter’s CEO, Dick Costolo, said the platform has welcomed a new design with a focus on profile pages as well as updating its …more
Normally, Tuesday is my day to blog at Agency Entourage about the latest news, tips and tricks on digital public relations. But today, I wanted to take a moment to remember those we lost on September 11, 2001. Eleven years ago, a horrific tragedy struck our nation causing our country to come together in grief, …more
Yep, you read that right. Gap (a classic brand that I’m sure you’ve worn at some point in your life) has caught my eye in the social media world as a brand that’s truly using it the right way. If you’ve been following Gap’s Facebook status updates and tweets lately, you’re probably well aware of …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
If you use HootSuite for your social media management (I’m obsessed…), then you were probably also dancing in your seat with excitement when you heard about HootSuite’s new function for the dashboard, AutoSchedule. HootSuite announced on their blog August 9 that after many requests, the platform extended Hootlet’s AutoSchedule functionality to the dashboard. This now …more
With the online public relations world comes blogging. PR blogs are everywhere! And having a steady, reliable blog is a necessity these days for professionals, whether it be for the traditional or digital side of things. There are many smart, strategic PR blogs and bloggers out there that can keep you up-to-date with the latest …more
The wonderful world of online public relations can help get your message out there, get coverage and create a place to not only connect with others, but expand your reach and awareness. However, there are some things that you should never do when it comes to your brand, company and/or client’s online reputation. Below, I …more
Signup to receive Emails of New Blog Posts:
© 2003-2013 Agency Entourage LLC, All Rights Reserved.
