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With the recent local disasters of the explosions in West, Texas and tornadoes in Granbury, Texas, our team at Agency Entourage can’t help but to study the importance of social media in these horrific situations. As you know, social media is ever-changing and can be challenging to keep up with these days. Social media is changing …more
Pinterest has undergone another upgrade. Along with the launch of the recent updates in March, they have recently rolled out even more features. Some of these are specifically ones that pinners wanted back, and others are simply upgrades to existing features. The result is a perfect mix of resurrected older features and optimized new ones. …more
I first heard about Agency Entourage my junior year at Southern Methodist University in a social media marketing course. Our professor showed us a video of the work Agency Entourage was doing and I was instantly impressed. When I had the opportunity to interview with the full service digital marketing agency in January, I was …more
If you’re using Facebook to advertise to your target market, you’ll be interested to know that reaching your target market just got much easier. That’s because Facebook recently rolled out a new feature that makes targeting specific customers much easier. The new “Partner Categories,” classified Facebook users into more than 500 targeting groups that are based on …more
Instagram isn’t the newest social media platform out there, but it’s holding strong as one of the most important tools for brand marketing. With so many new platforms coming out, on a seemingly weekly basis, Instagram still stands out. Here, showing a brand’s human side is not only allowed, it’s crucial. Instagram creates the unique opportunity …more
Content marketing is the art of constantly creating new content to update various online platforms for your brand. Not only is this good for SEO purposes, but it creates fresh content that engages users and keeps them coming back to the brand’s pages. Below Content + illustrates that content marketing is the heart of online …more
What would your writing look like if you weren’t allowed to use spell check? Don’t worry, you’re not alone. There are a lot of common grammar mistakes. Most people’s writing would look a lot different without the help of their computers and only a pen in their hand. Your writing is often your first impression …more
I’m usually skeptical about new social platforms, but I’ve been pleasantly surprised and really excited about Twitter’s introduction of their new native app, Vine. Vine is a mobile video app that was recently rolled out at the beginning of the year that allows mobile Twitter users to create six second or less videos that they …more
After launching its closed beta version in March 2010, Pinterest has rapidly emerged as the leader of digital photo-sharing. The redesign, announced in January, made its debut March 18 and has since been praised and criticized. While a ton of changes were made to the site’s backend, the chief goal of the redesign is clearly …more
Being an early adopter of Pinterest myself, I’m absolutely in love with this social media phenomenon. What many brands have noticed is that quite a few people, say, more than 10 million, love it as well. In light of this, Pinterest released their own internal analytics a week ago allowing brands to create a sound …more
Are your Facebook posts getting the engagement that you want? Knowing what to say and how to say it, is a key factor in driving the interaction that you dream of. Creating valuable social content on Facebook that makes your fans not only want to emphatically click Like or leave a positive comment, but also …more
If you are like 30.6 million other people, you watched the Super Bowl this weekend. It was a night full of ups (Beyonce!) and downs (Power Outage!), but the real action was on Twitter and Facebook. Here are three of the biggest winners of the night (not counting the Ravens). 1. Jay-Z. Shortly after Beyonce …more
Are you having a hard time getting Facebook fans to like, comment and share your posts? Do you feel like your messaging is not connecting with your community? To keep your Facebook posts from sucking, you must remember these things: Be Compelling I see it time and time again, where brands who are active on …more
We’ve all been there, after months of writing blogs full of award-winning content, you hit a wall. But what do the pros use that we “normal folks” can utilize? Many of them in fact aren’t using anything new. With a few simple tweaks to your Google search, you can generate even more engaging content for …more
What good is tweeting out an awesome message if no one reads it? The number of eyeballs that see your content depends on a variety of factors, and timing your tweets to go out at the perfect time can maximize your tweeting power. Fusework Studios gathered info about people’s Twitter behaviors and compiled them into …more
Last year when Facebook rolled out large Cover Photos for brand pages, it came with an additional list of image guidelines to keep brands from using their Cover Photo real estate as advertising space (Facebook frowns upon not getting a cut of any and all advertising dollars). Well now they’ve updated the Cover Photo policy …more
It may sound a little bold, but whether you love it or hate it, Instagram owned 2012. With this year marking such feats as surpassing the number of users on Twitter and having more than 200 photos uploaded per second in a single day, this “little” photo site has really become the forefront of social …more
The Shops at Dos Lagos shopping center in Corona, California wanted to engage their Twitter community by creating an interactive experience around an on-site event. Dos Lagos wanted to also be the first to leverage their Twitter following to build an online buzz during a food truck festival at the center. To do so, we launched …more
Just how often is the content that you are posting to Twitter being retweeted? Your followers seeing your tweets is great, but what’s even better is when your brand’s message is retweeted and amplified to the timelines of your followers’ followers. One tweet has the potential to go from reaching just a handful of people …more
We’ve all seen it, nonsensical photos hogging your feed on a business’s page. How many more photos of the owner’s cat must we have to see? You’re sure to never be “that page” if you follow these quick guides to optimize the top photo social media sites for your business. Pinterest – Using Pinterest for your brand has …more
You just had a huge event for your company and you’ve been promoting this day for the past month (maybe even longer) by sending emails, tweeting and Facebooking– all to get the buzz out there going and people hyped for the event. Now that hard work is over and the event was a success, should you let the …more
This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
You’re probably wondering “New? But he’s been there for like three months!” And it’s true! Better late than never though, right? I grew up just north of Houston in Spring, Texas. After graduating from Baylor University in 2009 with a degree in Journalism, I moved to Dallas to start my career and eat fried food …more
One of the greatest things about the Internet today is how visual it is – a far cry from its text-based beginnings. At Agency Entourage, we encourage our clients to take advantage of that fact and use photos and illustrations to engage their audience on social media, blogs and more. Today, we did a mini photo shoot for …more
You’re not going crazy. It’s true. Your Facebook page’s posts are not going as far as they used to. Sad I know. Because of a tweak that Facebook recently made to their EdgeRank algorithm, the organic reach of your Facebook posts have suffered. That means even less of your hard earned Facebook fans are seeing …more
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