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Many of us question the importance of social media after we have been hard at work using it for several years. As a digital marketing agency in Dallas, we are always researching new ways to further our clients’ social media presence. Consumers follow company pages for promotions, updates and even an outlet to voice their …more
Let’s face it, so-called (and usually self-proclaimed) “Social Media Experts, Ninjas, Rockstars and Gurus” come a dime a dozen. But once you’re ready to really amp up your brand’s social presence by hiring a socia media agency, do you know what to look for? Be sure that you’re asking the right questions so that you …more
Pinterest has undergone another upgrade. Along with the launch of the recent updates in March, they have recently rolled out even more features. Some of these are specifically ones that pinners wanted back, and others are simply upgrades to existing features. The result is a perfect mix of resurrected older features and optimized new ones. …more
Instagram isn’t the newest social media platform out there, but it’s holding strong as one of the most important tools for brand marketing. With so many new platforms coming out, on a seemingly weekly basis, Instagram still stands out. Here, showing a brand’s human side is not only allowed, it’s crucial. Instagram creates the unique opportunity …more
Is your writing bland and boring? Stop writing stale content. Check out some of our tips for writing better copy: Write Things People Want to Read Providing your audience with content they actually want to read is critical for the success of a brand’s digital audience. Quality outweighs quantity when it comes to producing …more
Content marketing is the art of constantly creating new content to update various online platforms for your brand. Not only is this good for SEO purposes, but it creates fresh content that engages users and keeps them coming back to the brand’s pages. Below Content + illustrates that content marketing is the heart of online …more
Being an early adopter of Pinterest myself, I’m absolutely in love with this social media phenomenon. What many brands have noticed is that quite a few people, say, more than 10 million, love it as well. In light of this, Pinterest released their own internal analytics a week ago allowing brands to create a sound …more
If you are like 30.6 million other people, you watched the Super Bowl this weekend. It was a night full of ups (Beyonce!) and downs (Power Outage!), but the real action was on Twitter and Facebook. Here are three of the biggest winners of the night (not counting the Ravens). 1. Jay-Z. Shortly after Beyonce …more
We’ve all been there, after months of writing blogs full of award-winning content, you hit a wall. But what do the pros use that we “normal folks” can utilize? Many of them in fact aren’t using anything new. With a few simple tweaks to your Google search, you can generate even more engaging content for …more
Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternative way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive. To do this, we launched an Instagram campaign and created “Give-a-Gram” weather-resistant displays. For every Instagram upload with the designated hashtag, #AHGive, the center would donate $1 to the DFW chapter …more
If you find yourself getting bored just looking at other DFW area marketing internships, try an Agency Entourage internship on for size! You’re sure to have a great time while getting a one-of-a-kind experience. Don’t believe me? Here are five reasons that you should intern with us this semester: Be in the Heart of the …more
There’s an old adage that says “the best camera is the one that you have.” Technology has come a long way in making it easier for us to record video on the go. It’s possible to shoot HD quality video on your iPhone or Android device, edit and publish it to YouTube without even switching …more
We at Agency Entourage love the holidays! We also love a good party, and helping out our community. This past Wednesday we all got together for our annual holiday potluck. We had amazing cupcakes and even some red velvet rice crispy treats! More importantly, we gathered cold-weather items such as gloves, sweaters, scarves and hats …more
One way of reaching your customers is the podcast. Podcasts are defined as “ a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.” The primary purpose of creating a podcast is so that your audience can easily consume your message at a later …more
You’ve decided that you want to film a web video but you’ve hit a creative wall. This is a common issue that many filmmakers run into, but don’t worry – we’ve compiled a few tips to help get you past your “writer’s block.” Watch videos by creative filmakers. One great thing about the web is …more
So you went through the trouble of scripting, filming and editing your web video. Yay! The most difficult part is done, but now we’ve come to an equally important component of the process: getting people to view it! Here’s a guide to what needs to happen after production has wrapped on your video. Host it. …more
We’ve all seen it, nonsensical photos hogging your feed on a business’s page. How many more photos of the owner’s cat must we have to see? You’re sure to never be “that page” if you follow these quick guides to optimize the top photo social media sites for your business. Pinterest – Using Pinterest for your brand has …more
You just had a huge event for your company and you’ve been promoting this day for the past month (maybe even longer) by sending emails, tweeting and Facebooking– all to get the buzz out there going and people hyped for the event. Now that hard work is over and the event was a success, should you let the …more
One hallmark of an interesting web video is variety. Have you ever seen a video that keeps one shot through the whole video? The lack of shot diversity can bore viewers, and that’s the last thing you want to do! Creative camera angles can make even the most bland subject seem exciting. Here are three …more
This year’s election is an important one — we all know that. And every election before this one and the ones to come after have been and will be extremely relevant and important for American culture; especially in terms of social media. I feel that this year’s election escalated to new proportions due to the …more
You’re probably wondering “New? But he’s been there for like three months!” And it’s true! Better late than never though, right? I grew up just north of Houston in Spring, Texas. After graduating from Baylor University in 2009 with a degree in Journalism, I moved to Dallas to start my career and eat fried food …more
One of the greatest things about the Internet today is how visual it is – a far cry from its text-based beginnings. At Agency Entourage, we encourage our clients to take advantage of that fact and use photos and illustrations to engage their audience on social media, blogs and more. Today, we did a mini photo shoot for …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
We’ve all heard the saying “All work and no play makes Jack a dull boy” and it is true! Working in an office environment can be stressful and taxing – deadlines, meetings and long hours can all contribute to employee burnout. That is why it is so important to occasionally take a break and have some fun! …more
Okay, maybe suicide is a little extreme, but in all seriousness, not paying attention to EdgeRank when creating content for posts will put your brand’s Facebook presence in a comatose state. The key is creating content that makes Facebook users act. Engaging content doesn’t just happen, you’ve got to have a plan in place to …more
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