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I’m usually skeptical about new social platforms, but I’ve been pleasantly surprised and really excited about Twitter’s introduction of their new native app, Vine. Vine is a mobile video app that was recently rolled out at the beginning of the year that allows mobile Twitter users to create six second or less videos that they …more
Are you struggling to land a news story for your company or client? Let’s be honest, pitching is not easy and can be really frustrating! After pitching several ideas to news outlets over the past year, how many stories have you secured? Most of us know that we are pretty lucky to even receive a …more
The social media world is becoming more and more visual, and in this visually-charged world, photos play a huge role. With your smart phone in hand, there’s no reason that you should be caught posting a subpar photo, whether it’s for your personal page, agency, or client. Listed below are the two essential photo apps …more
Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternative way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive. To do this, we launched an Instagram campaign and created “Give-a-Gram” weather-resistant displays. For every Instagram upload with the designated hashtag, #AHGive, the center would donate $1 to the DFW chapter …more
We at Agency Entourage love the holidays! We also love a good party, and helping out our community. This past Wednesday we all got together for our annual holiday potluck. We had amazing cupcakes and even some red velvet rice crispy treats! More importantly, we gathered cold-weather items such as gloves, sweaters, scarves and hats …more
A picture is worth a thousand words, and apparently everyone is starting to notice! With more than 4 billion photos posted and at more than 100 million users and counting, Instagram has gone from a fun iPhone app to a social media powerhouse. Follow our guide below and learn how the top brands are using, …more
Just how often is the content that you are posting to Twitter being retweeted? Your followers seeing your tweets is great, but what’s even better is when your brand’s message is retweeted and amplified to the timelines of your followers’ followers. One tweet has the potential to go from reaching just a handful of people …more
I’m obviously a big fan of Twitter and if you’ve stuck with me and read through my previous Agency Entourage blogs, I usually share my undying love for this social media network once, twice or maybe 10 times throughout the post. From the ability to connect easily with your target audience to those numerous parody …more
This past weekend, the city of Austin played home to one of the biggest annual music fests in Texas – Austin City Limits (ACL). With an estimated 75,000 people in attendance every day, eight stages hosted world famous acts such as Red Hot Chili Peppers, Jack White, Metric, The Black Keys, M83 and more. Not …more
Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things …more
In case you haven’t heard the great news yet, Twitter is rolling out brand spanking new profile header photos! The new header photos that are very similar to Facebook’s Timeline cover photos, bring new life to your Twitter page and provide real estate for expressing you or your brand’s personality. Follow these quick and easy …more
One of the most popular social media platforms used for social media management, Twitter announced a major facelift this morning (including the Facebook-like header photo) on The Today Show and their blog. Twitter’s CEO, Dick Costolo, said the platform has welcomed a new design with a focus on profile pages as well as updating its …more
If you spent even five minutes perusing your Twitter timeline on Friday, in the midst of iPhone 5 gossip and the details of Ryan Reynold’s and Blake Lively’s surprise wedding, you were probably made aware of the bomb threats at both the University of Texas at Austin and North Dakota State University. Oddly enough, it …more
Normally, Tuesday is my day to blog at Agency Entourage about the latest news, tips and tricks on digital public relations. But today, I wanted to take a moment to remember those we lost on September 11, 2001. Eleven years ago, a horrific tragedy struck our nation causing our country to come together in grief, …more
I think I may be the happiest girl in America at this very moment. Why? Because Mashable shared an infographic, “Storytelling One Frame at a Time,” that drives home the very point that I try to stress to my clients each and every time I meet with them… Pictures and videos make the best social …more
Twitter this, Twitter this, Twitter that, Twitter that…obviously by now you should know that Twitter is a very important place to be in the online public relations industry. You see hashtags for Twitter convos in the corner of TV shows, breaking news can be created around a celebrity’s or political figure’s tweet and Twitter can …more
If you use HootSuite for your social media management (I’m obsessed…), then you were probably also dancing in your seat with excitement when you heard about HootSuite’s new function for the dashboard, AutoSchedule. HootSuite announced on their blog August 9 that after many requests, the platform extended Hootlet’s AutoSchedule functionality to the dashboard. This now …more
In the last six months, one U.S. tech company has experienced a surge in growth that far surpasses all others. Any guesses on which company it may be? Hint: It isn’t Facebook. If you guessed LinkedIn, you’re right! Here’s a graphic comparison of the top companies from Statista: In a list of big name players …more
At Agency Entourage, an Internet marketing agency in Dallas, Texas, we recently learned that more than 100 million people actively use Twitter. 100 MILLION. That’s a lot! But, our clients need to know more. Who are these Twitter users? What do they like? What type of information will engage them? So, we dug a little …more
On Friday night eyes around the world will be watching the 2012 Olympic Opening Ceremony live from London. This year, more than ever social media will play an enormous roll in how we watch, share and experience the summer games. Personally, I’ll be following the #London2012 hashtag on Twitter and tagging all of my watch …more
A few weeks ago, I blogged out ideas on social media management for an apartment community and how apartment communities can use social media to their benefit. Continuing with that series, I’d like to highlight ways in which a master-planned community can use different forms of social media and other online tactics to not only …more
Yes, it’s true – I love social media so much that sometimes I feel like shouting it from the rooftops. From Facebook, to Twitter, to Pinterest, to Instagram, to Tumblr, I love, and actively use, them all. I also love that at my Dallas ad agency, Agency Entourage, I’m not alone in these feelings. Here’s the top …more
We know social media has evolved into this online phenomenon that has us checking our smartphones and various social sites on a daily basis. But don’t forget the feedback your social media networks can bring you with social media management offline, too. Inspired by this PR Daily post by Chris Tompkins, here are three other …more
As a top DFW social media agency, we know social media can be overwhelming. It seems as though there is a new social media platform popping up every week, and the ones you already use are constantly evolving. Growing your social media community can appear to be nearly impossible, but these easy tips from a …more
Live-tweet (v.): to engage on Twitter for a continuous period of time—anywhere from 20 minutes to a few hours—with a sequence of focused Tweets. So you’ve built your Twitter following, but you’re just not sure where exactly it is that you’re taking them yet. Mixing in a live tweeting experience into your next event is a …more
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