Today marks our first full day of SXSW sessions and I am more than ready to get started. After making the scenic I-35 southbound drive (with a pit stop at George’s in Waco of course), Stephanie and I touched down in Austin yesterday afternoon. We picked up our badges, took a stroll through the convention center then met up with the rest of Agency Entourage crew and the #CBGirls from Canonball Creative at La Condesa. After happy hour, our team (plus a few new friends) made our traditional pit stop at Frank for delicious dogs and cups of corn. There really was no better way to kick off our time here.
What I’m loving so far is the apparent energy and excitement as the city is filling with the SXSW crowd. Even the Austinites seem excited for us to be here, although I’m sure they’re not loving the traffic. My only experience at SXSW was at the music festival five years ago and I came down here for just a day last year so I’m ready for what the next few days hold for our team. I have a schedule packed with awesome sessions today and I can’t wait to report back on what I learn.
Keep checking our blog throughout the next few days for updates from the rest of the team and be sure you’re following Agency Entourage (as well as myself) on Twitter and Instagram: @agencyentourage & @hfwood.