Agency Entourage is proud to be a Google Partner in Dallas. This week, we hosted an event at our newly renovated headquarters with Google. Thank you to everyone who attended!
The Principles of Mobile Site Design was a key topic during our conversation. We’d like to provide everyone who was not able to attend a breakdown of what was discussed.
Recently Google conducted a very impressive study on mobile site design. They came away with 25 total mobile site design principles. These principles are grouped under the following:
- Homepage and Site Navigation
- Site Search
- Commerce and Conversion
- Form Entry
- Usability and Form Factor
According to Google, the key takeaway from this study is
“The common thread in all sections is that mobile users tend to be very goal-oriented. They expect to be able to get what they need from a mobile site easily, immediately and on their own terms. Ensure success by designing with their context and needs in mind without sacrifiign richness of content.”