Social media tactics and strategies change daily. That’s the good thing about our industry, you can get pretty creative with social media and, most of the time, new ways of posting brings on new types of engagement. Sometimes, though, you run out of ideas, content gets stale and you want to find ways to spice up your strategy and try something new. Below, I offer three ideas to tie into your PR company’s social media campaign for some new content.
1. Get personal.
Social media doesn’t have to be all about the sell, sell, sell factor. In fact, that’s what I feel social media isn’t entirely about. Don’t be afraid to get a little personal with your company on Facebook or Twitter. As seen with Agency Entourage, we like to share company events through photos, videos and more. You could do something like post a picture from an employee’s birthday lunch or maybe a funny (and appropriate) quote from your boss. After all, social media is about being social so show the fun side of your work. Often, on Facebook and Twitter, getting personal with your company creates more engagement and interaction from fans and followers. Plus, it showcases your company in a fun light, which may be something you want to show or may not. It’s up to you.
2. Make themed days for the week.
Not only does this make it easier on your schedule since you’ll know ahead of time what to post, but it helps to create engagement if you have a theme to play off of that coincides with your target market. For example, let’s say you’re a woman’s clothing boutique, on Twitter, a common theme that many participate in is ‘Wedding Wednesday’. You could tie in your store or certain items in your store to this theme and have it reoccurring each week. Or you could invent your own themed day, like ‘PR Trend Tuesday’ or ‘Focus Friday’ or something. Get creative with it and tie it into your company’s social media campaign.
3. Create engagement with photos and voting.
A company I feel that does a great job of this is Trulia, a company in real estate. Although it’s not a PR focus, I like the idea behind the pictures they post, engaging fans to comment their opinions or offer up captions. Sometimes, they’ll post two houses and have fans vote for A or B and explain why they like one better than the other. Usually, no incentive are involved, but these posts garner a ton of engagement and it’s pretty fun to see people’s choices and opinions. For your PR company, you could do something similar but (obviously) tie PR into it. Maybe post about two different PR plans from two different companies and have people vote for which one they like better. Or post two press release headlines and see which ones people prefer. People love sharing their opinion via social media so that garners engagement and by having people vote on things, you get some valuable insight from your target audience that you can use in the future. You can also utilize Facebook Questions as well.
Those are just a few ideas on how to spice up your PR company’s social media strategy. Don’t be afraid to get creative with social media. I think that’s one of the best things about it. You can really be as creative as you want because things are changing daily. How do you spice social media for your PR company?
Photo Credit: “Spice” by geishaboy500. Some rights reserved.
