People often separate SEO and social network media platforms. But, when it comes to marketing your business, social networking through digital media is a huge factor to improve your rankings on your SERP (Search Engine Results Page). How important is social networking for SEO? Let’s take a look…
1. Auto-posting to Facebook decreases likes and comments by 70%. (Hubspot)
More engagement means higher ranking on social network search engines or content feeds. It can be timely to post fresh content to each platform, especially if you’re a small business owner managing your social media, but you’re hurting yourself if you don’t take the time to acknowledge your online customers’ needs by providing quality info.
2. Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook). (Our Social Times)
If you are taking the time to provide quality content, make sure your customer is there waiting for you. You could be spending your money on PPC ads or focusing on raising the quality of your website (and it can always be better) to boost rank. Don’t base your research on race alone, but here’s a 2014 chart from the Wall Street Journal to get you started.
3. People will fail to click-thru 100% of the links that don’t exist (Ethan Bailey)
In SEO terms, you want to build as many links from trusted sources as you can manage. A great way to do so, is social media. You can focus on writing great content on your website with informational blogs that will, a) rank well for relevancy for search engines, b) share well on social media, and therefore linking people to your site and boosting your SERP. Though search engines take into high consideration the quality links connecting your site to others, links being shared on social media between people is not ignored by search engines.
Here is the Facebook link checker. Paste the URL in and see how well your URL is doing on Facebook.
4. Content that has been extensively tweeted about, with and without embedded links, can cut indexation (rank) time by 50%
The spike in social media relevancy (and spike in linking to your site) reduces the time it takes Googlebot to find your content from 2 hours to 2 seconds. May not seem like a lot, but people are looking for sources that post original content by the second; literally. In the SEO world, you feel the need, the need for speed.
5. Social network and media marketing budgets are projected to double in the next five years. (Business to Community)
One of the main reasons is the amount of measurable ROI is growing with social networking platforms. That data can transfer over to developing targeted content that will in-turn drive lucrative traffic to your site and raise your rank. Your access to information to make informed business decisions is readily available; that alone is worth managing social media. So, $ x 2. Just make sure it’s not going to twice as much waste with bad or irrelevant content please.
For great measurement on a budget, try Google+ Ripples. It shows you how effective your posts on Google+ have been with an interactive graphic.
There are many ways to improve your website and social media presence through optimization. Social media, if executed properly, will raise your rankings and create the traffic we’re all after.
I hope you found this helpful. Please be sure to leave a comment with questions, email us at info@agencyentourage.com, or simply give us a call at 214-414-3035.
