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 In ae-ideas, Blog Archives, print, Traditional Marketing and Advertising

If you are anything like us here at Agency Entourage, you read a lot. Like… a lot.

Earlier today, as I was hopping from blog to blog, trying to gain inspiration for this very post I kept coming across the same two words:

“Fresh content.”

Countless influencers write about its importance and why you must consistently produce it, but no mention of where it comes from.

 Whenever I need to “produce fresh content” I’ve found I always end up returning to the wisdom found inside my three favorite “self help” books:

“Damn Good Advice” by George Lois

“It’s Not How Good You Are, It’s How Good You Want to Be” by Paul Arden

“Confessions of an Advertising Man” by David Ogilvy

It’s not complicated.

How to come up with creative ideas that produce fresh content:




“The Friendly Lemon” Arden’s famous British Airways campaign while with Saatchi & Saatchi



“What Will Your Mouth Go Through Today” – JWT London



“Beauty Has No Age Limit” – Ogilvy & Mather




“Liking Isn’t Helping” – Publicis Singapore



Penguin Audiobooks – McCann Worldgroup, Mumbai, India



“I Want My MTV” – George Lois



As a digital marketing agency in Dallas, Agency Entourage specializes in fresh ideas. If you’d like to hear what ideas we have for you or your business, reach out to us.

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