Photo By bitzcelt
If you have a website without a blog, or some other kind of stream of dated content, what you’re saying to the online world is, “The lights are on, but nobody’s home.”
Your business’ website is its online home. But if your website appears static, people can start to wonder as to what level you’re still in business or if you’re still in business at all. Now you might say when it comes to a business’ website that you can only tell for sure if “nobody’s home” if you go to the URL only to find that the domain name is no longer spoken for. But if you visit a business’ website and find this, I would liken a page that says, “This website no longer exists,” to something more like when a home’s been foreclosed and the doors and windows are boarded up.
Just like real estate foreclosures, online homes (websites) can go unoccupied for months, maybe even years, without finally going offline altogether. Without a blog, your message is, “The lights are on, but nobody’s home.” But if your website once had a blog and now doesn’t keep it updated, your message is REALLY “The lights are on, but nobody’s home.” Nothing says abandoned website more quickly than a blog that is no longer regularly updated. And I’m not saying you have to blog every week, or even every month. I would say the longest you can go between blog posts is once a quarter (at least if all you’re doing is communicating that someone is in fact home when it comes to your website). But this is beside the point. If you’re blogging, you have to remain consistent with your intervals between posts; whatever they are.
If you aren’t consistent with your blog posting intervals, you are saying to your website viewers that you’ve either lost your zeal and passion for business and blogging, or you’re saying business is altogether lifeless and it’s only a matter of time before your website goes offline entirely. Not having a blog, or having an abandoned blog, can say as much about a website and how the business it represents is going as anything else.
