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 In Blog Archives, Digital Marketing, digital public relations, physical world marketing, SXSW, video branded entertainment

It’s here, it’s here, SXSW 2012 is finally really here!

After a long, much anticipated wait, a few of our Agency Entourage peeps will be joining the masses in Austin, Texas this weekend for SXSW Interactive.

If you’re one of the very few that are new to the whole SXSW scene or if you just need a quick overview, here’s a break down of all the important details for you:


Whether it’s music, film or the internet, SXSW’s goal since the very first event has always been to bring creative people and the companies they work for together from around the country to develop their careers, meet, network and share ideas.


Interactive: March 9-13

Film: March 9-17

Music: March 13-18


Austin Convention Center

Physical Address: 500 East Cesar Chavez Street, Austin, Texas 78701

(512) 404-4000


Don’t worry, it’s not too late to attend but you better hurry! Here’s a list of registration rates and deadlines.


Yes, there’s always a FAQ section. Check out the registration FAQ for commonly asked questions!

Getting Around

Here’s everything you need to know about navigating your way around SXSW.

It’s All About Scheduling

At SXSW, there’s so much to do and see that it’s almost overwhelming. You’ve got to prioritize, plan, and map everything out. Here’s a schedule of each day’s events:

Friday, March 9

Saturday, March 10

Sunday, March 11

Monday, March 12

Tuesday, March 13

Wednesday, March 14

Thursday, March 15

Friday, March 16

Saturday, March 17

Sunday, March 18

Conference News

Maybe you’ll be attending all three parts of SXSW, or maybe you’re just picking your favorite. Either way, it’s vital to keep up with the conference news. What if your favorite performer cancels? You need to be able to find out fast. Cough, John Mayer, cough.

“Follow” @sxsw on Twitter and “Like” SXSW Festival on Facebook to stay in the know on all things SXSW as they happen.

Another great way to stay up to date is by signing up for the SXSW email newsletter. Hey, while you’re at it, sign up for our Agency Entourage email newsletter too!

If you’re at SXSW this year tweet us at @AgencyEntourage– we’d love to meet up!

What dates will you be attending the festival?

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