My parents always joked that I would pursue advertising, but they never really believed I would take their suggestion seriously (I think they were hoping I would become a lawyer.) By the age of five, I was singing advertising jingles instead of regular children’s songs. At the age of 16, I wrote a twelve-page research paper on advertisements during the 1950’s and 1960’s for a school assignment. And at the age of 18, I officially declared myself an advertising major.
Hi there, my name is Grace Greenblatt. I attend the University of Georgia in Athens, Georgia, but I’m a native Texan. I’m really excited to be back home for the summer and interning at Agency Entourage.
Choosing advertising was easy because I’ve always felt naturally drawn to the field. I love working in groups, so the idea of constantly collaborating was exciting. I love how a thirty-second ad can change a person’s mind about a product. I love that advertising creates a solution to a problem the consumer didn’t even know he or she had. I’ve always been able to say with 100% confidence that I would be in advertising, but until college I didn’t realize there were so many career paths within the industry. Suddenly titles such as creative director, media buyer, brand planner, and account executive were being discussed in my classes. All I could do was sit there with big eyes and my mouth wide open with the realization that I had no clue what I wanted to do. Hopefully, this internship will help me narrow down my choices, find what my strengths are, and find how and where I can utilize them.
Like any good millennial, I love all forms of social media. I run three different social media accounts for various clubs and organizations at my university and can spend hours just scrolling through the explore feed on Instagram. This works in my favor because whenever my mom accuses me of sitting and doing nothing, I tell her that I’m doing research. I also enjoy the creative aspect of advertising. There isn’t a problem that can’t be fixed with a little more brainstorming and a little more discussion. And nothing is off limits. Almost any idea is possible! While many jobs come with a rule book, advertising encourages free thinking.
This is my first real internship, and I couldn’t be more excited to be at Agency Entourage. I look forward to working with the other interns and employees and spending my summer doing something I really love.
