Using social media to engage potential customers is one of the keys to providing a quality online experience for your online communities. And when it comes to turning those would be customers into satisfied clients, social media can play a huge part in that too. Are you using your social media efforts to start conversations with your communities or are you closing deals with leads generated by your social efforts? If you’re not, chances are that your competitors are. In fact, 34% of marketers have generated leads using Twitter and 20% have closed deals using Twitter.