Earlier this year, we covered how to bring attention to your blog with Pinterest. Now we’re turning our attention to press releases. You may have been writing press releases for years but are you really getting the most out of each release?
Press releases now have the potential to increase the influences of your blog. If you don’t know where to begin, consider these four ways to promote your blog with press releases:
1. Add Links
Strategically-placed links in your press release that lead to your blog can help increase the visibility as well as authority in search engines. Be careful not to overdo it with your links because it will quickly become obvious to readers and search engine “robots.” ProBlogger‘s recommendation is one hyperlink for every 100 words.
2. Get Attention
“A title of a press release can make or break you. You don’t want to overdo it, but you do want your title to instantly grab the attention of your reader and make them want to read the entire press release to find out more,” said Nealy Mincher, Agency Entourage Interactive Producer.
Similar to a blog post title, the press release headline is your way to make a first impression so you definitely want to cover a topic that will reel in your readers. Once you hook a reader, your blog should be easily accessible to them — and all thanks to the strategically-placed links.
3. Influence Peers
Direct press release distribution gives you the ability to create your own audience so you need to have a significant amount of “influencers” such as well-known bloggers and journalists on your distribution list. Once they receive your press release, your release impressions as well as the traffic of your blog should notably increase. An influential journalist who reads your release and subscribes to your blog may also write about you and link to your blog.
4. Focus on SEO
All it takes is one highly optimized press release to potentially land you on the first page of a search engine for a competitive keyword, and therefore increase the awareness of your blog. If you’re not sure how to incorporate SEO into your press release, read our blog post about press release SEO tips, which includes how to correctly place keywords in a release.
In addition, press releases are still a format that’s preferred by mainstream media, according to ProBlogger. So by promoting your blog through a press release, you may get an inquiry from a mainstream media outlet.
Tell us what you think about using press releases to promote your blog or if you’ve tried, tell us about your experience! Not sure if you have time to manage a blog and send press releases? Check our social media management capabilities and call us for a quote, 214.414.3035