According to the Journal of Personality and Social Psychology, there are three different ‘Americas’ within our country: “Friendly and Conventional,” “Relaxed and Creative” and “Temperamental and Uninhibited.”
Not only do these findings suggest America is divided by political views, economics and geography, but that we also tend to gather around people who we feel are most similar to us.
Data was collected via 1.5 million online surveys assessing five key personality traits (openness, conscientiousness, extraversion, agreeableness and neurotiscism) and how they are distributed.
How accurate are these findings? I’m not sure, but it did make me question: Do the geographic origins of large,accomplished companies propel or somehow play a role in its initial success?
Traits: Sociable, considerate, dutiful and traditional.
Origin: Bloomington, Illinois
“Like a good neighbor, State Farm is there”
Traits: Open-mindedness, tolerance, individualism and happiness are valued.
Origin: Seattle, Washington
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.The companies that are lasting are those that are authentic.” – Howard Shultz
Traits: Reserved, aloof, impulsive, irritable and inquisitive.
Origin: Kennebunk, Maine
Tom’s of Maine manufactures personal care products using only natural ingredients. For the “Cluster 3 Region,” this is exactly what they want to hear: no tricks or gimmicks – just an honest product.