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 In Blog Archives, digital consulting and research, Digital Marketing, email marketing, social media marketing

Agency Entourage Mobile Email Marketing

These days, the social media world really is in the palm of your hand. If there is one thing I can’t stress enough, it’s the importance of making your company or brand mobile friendly. From iPhone and Android apps, to mobile sites, to mobile friendly email newsletters, everything is going mobile.

Let’s focus on mobile friendly emails.

In a recent monthly email newsletter from Campaign Monitor (a mobile friendly email might I add) it was announced that mobile email reads are set to beat desktop email reads as soon as next month.

Don’t believe it? Here are the cold, hard facts from Return Path:

“After examining data from over 90 email clients, amounting for more than 130 million data points over a 6 month period, Return Path found that while webmail clients overall are on a slow decline, mobile views increased by 82.4% over the same period (March ’11 – March ’12). Mobile devices currently claim 16% of overall email client market share, with 85% of mobile email opens occurring on an Apple iOS device.”

It’s okay, don’t start panicking just yet. You still have a little time to prepare yourself, your company or your brand if you haven’t already.

Pause and take a moment to ask yourself this very important question: “Are my emails equipped for mobile viewing?”

When it comes to social media management, it’s always best to be one step ahead of the curve whenever possible. If you aren’t ready for this new trend in mobile email viewing, we can help you get ready. Luckily, as an email marketing agency, mobile friendly emails happen to be one of our specialties here at Agency Entourage.

If you want to learn more about what we can do for you, request a quote or give us a call to talk shop. We’re here to help; it’s what we do.

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