How can a website full of cats gain as many views as the NY Times in one year? Our social media strategists believe that it all lies within the power of memes, and fun animal photos of course. The technical definition of a meme is an element of a culture or behavior that may be passed from one individual to another. Imitation would be an example of this. However, the modern, digital-age definition is an image, video, etc. that is passed electronically from one Internet user to another. Find out below how to create a great marketing strategy using memes:
1) Appeal to the Masses – The trick with marketing a meme is making it appeal both to your target audience, as well as a bigger audience. The best thing to do is research. You also don’t want a meme campaign to come across as a failed attempt to be “hip.”
2) Make Sure to Have Fun – It’s important not to think too much about a meme, most of them have been created from a simple impulse to have a little fun. Many “meme makers” sit down with a fun image or video and by accident, create a social phenomenon.
3) Share Like Crazy – A completed meme is no good without hundreds of thousands of views! Posting the image on various websites is the only way to have it seen by a larger audience.
See the infographic below from Mozy to learn some fun facts about how these viral images are made and where they originated. Personally, the 1800s version of LOLcats is the best thing I’ve seen all day.
If our guide makes marketing with memes looks easy, let us assure that it isn’t. Keep in mind during the process that there is a fine line to walk between fun and strategic.
Would you create a meme for your company? Share your idea in the comments below and we may be able to help!
Image via: Mashable