In Malcom Gladwell’s book, Outliers, Gladwell explains how successful people, such as Bill Gates and The Beatles, have thrived due to essentially being in the right place at the right time. Whether it is the year you are born or the neighborhood you live in, Gladwell explains that being successful is a combination of hard work and a little bit of luck.
We can see Gladwell’s theory translated in today’s digital sphere by evaluating an influential and talented fashion blogger, Leandra Medine, whose self-made fashion blog has spawned a thriving enterprise.
The Man Repeller, popular for her exceptional style [exhibit A] and her articulate way of relating every day life occurrences to fashion, entertainment and about everything else, Leandra Medine has created quite the name for herself through her blog. Inspiring fashion fans all over to express themselves through fashion, even if that means throwing on a denim diaper, Medine has made her mark in the fashion blogging industry. Why do I believe she, among a handful of other influential fashion bloggers, has experienced so much success? Because her, and her fellow fashion comrades, talents, hard work came together at the perfect timing. The talents and hard work of Medine and her fellow fashion comrades came together at the perfect time.
So how do you become an Outlier and successful in the digital world? Although there are those who own and lead the pack of our digital age (Hello, Mark Zuckerberg), there is always room for improvement to help your business’ social media strategy and development. Within an ever-evolving digital world lies the opportunity to seize and it’s all about finding your business’s niche and completely owning it.
Whether it’s innovative email marketing, blogging or an Instagram campaign, Rosabeth Moss Kanter, author or Evolve!: Succeeding in the Digital Culture of Tomorrow explains, “Where [success] lies is in transforming the way every company, every business, every organization in the world does its own work, and communicates to its customers.” Although becoming the next Mark Zuckerberg may be a little farfetched, don’t let the digital culture intimidate you and your business. Let your business thrive in the Digital Culture of the future by starting with these quick tips.
- Have a plan: What do you want your social media goals to be? Create a list of objectives you want to accomplish and keep thinking of different ways to reach your goals.
- Be ahead of the game: Whether it is a trend or a social media platform in it’s infant state, hop on board and roll your ideas out quickly. This involves producing content that is outside the box.
- What makes you different? Find an aspect you do well in the social sphere and go with it. Find the niche as to what your readers and consumers love, whether it be your humorous tweets or your blog’s tone of voice, and focus on getting that creative content efficiently exposed.
- Be Patient: Success in social media doesn’t come over night. Give your business time to grow and gain popularity. It may take months to see true turn around and growing numbers, but this will give you time to see what type of integrated marketing is working for your business and what type is not.
Let your business’ hard work and talent shine by integrating social media marketing into your brand’s strategy. Implementing a plan is the first step to not falling behind the 8-ball and increases the ability for your brand to hit the social sweet spot. If you feel like your business needs assistance in hitting the social sweet spot give us a call and we’ll help further your brands success.
