Facebook recently introduced major algorithm changes. These changes focus on serving content to users who want to see specific content and are likely to interact with it.
How Does This Affect You?
According to Facebook,
“The impact of these changes on a story’s distribution will vary depending on the composition of your audience and your posting activity.
In general this update should not impact reach or referral traffic meaningfully for the majority of Pages; however, some Pages may see some increases in referral traffic, and some Pages may see some declines in referral traffic. Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed. This update helps rebalance those two factors, so people are seeing relevant stories to them.”
Why This is Important to You
Now, more than ever, it is critical that your business is posting relevant content to its Facebook audience. Not doing this will be detrimental to your business’ social media efforts. Contact us! We can help you adjust your content strategy to follow Facebook’s new algorithm.
Facebook’s official statement can be found here .