As a writer, it’s your job to not only create content for your audience, but also to know everything about who you are trying to reach. If you don’t know simple demographic and geographical information about your audience, you’re wasting your time writing for them.
Writing is important, but timely content is just as crucial. Does your brand live and die by a specific demographic? Have you figured out the best time and place to reach them online? If not, your brand is not living up to its full potential.
A writer needs to know not only what to communicate to their audience, but how to do it. Do they prefer a loose and casual style, or are they more receptive to a traditional tone? Once you figure out the type of voice that creates engagement from your audience, it’s vital to examine what they are interested in.
It’s a lot easier to find out what your audience is receptive to today. Try looking at your social media reports and draw conclusions about your social following. What day of the week is the best time to reach them? How old are they? Are there more males or females? Information like this will help you determine what type of content your audience is receptive to.
Unfortunately (from an advertising and marketing point of view), people have more interests today, shorter attention spans and the means to entertain themselves with a simple click of the mouse. Making sure your specific audience sees your content is a lot harder to do, but presenting them with valuable information at the right time can do wonders for your brand.
Figuring out the best time to deliver a message to your audience is more important than ever. Before everyone and their mother were on social media, timeliness wasn’t as big of a factor—especially if your message was printed.
Today, content posted on social media can hit or completely miss the intended audience in a matter of minutes. Finding that niche market and timeliness will be a challenge for any writer. Are you reaching your audience when they’re online with valuable content? If not, do some research and reassess exactly who you are talking to.
Agency Entourage is a full-service digital marketing agency in Dallas, TX. We produce content for our clients that is both engaging and timely. If your brand can use some fresh ideas from creative thinkers, give us call at (214) 414-3035. We’d love to help you.
