The AE water cooler has been buzzing the past couple weeks with everything from Twitter changes to the reality of paying for engagement. Even though the “pay to play” strategy seems to be the direction we’re headed in, there are still some small things you can do to optimize your organic reach and get users to share content on social media!
One of our favorite bloggers and marketing experts, Neil Patel, released this great infographic on Quick Sprout based on the shareability of recent content on major social media platforms. On Facebook, mentioning buzz words similar to “coupon” and “promotion” proved to be less effective than using words focusing on how it benefits the user such as “winner” and “win.”According to the graphic, the best approach to Twitter is to to use a more passive approach. Words such as “please” and “help” top the list.
There are even a few tips on how to describe yourself on LinkedIn! So, to see which those are and more in the infographic below!
Infographic courtesy of: Quick Sprout
How have you navigated the changes on social media lately? Tell us on Twitter at @AgencyEntourage!