Pinterest is increasingly vital to the efforts of social media management teams. Agency Entourage now offers Pinterest management to its clients as a way to further build community with customers.
Not only is Pinterest a unique way of building community with your brand followers, but also it drives traffic to your brand websites. Increasing website traffic is a key component to increasing sales.
As with any social media platform, learning how to best use Pinterest can be learned from the successes of other brands. Sony recently unveiled its new Pinterest strategy, which highlights the importance of Pinterest in driving website traffic.
According to Econsultancy, Sony’s Pinterest platform has driven:
- 800 percent increase in traffic from Pinterest to the Sony store website
- 2.5 times the traffic driven by Twitter (which has 80,000 followers) to the website
- Ten times more clicks of the Pin-it button than the Tweet This one
“These results aren’t surprising,” said Responsys’ Chad White. “Pinterest links are creeping into emails with 28 percent of retailers linking to their Pinboards, 7 percent promoting Pinterest contests, and 4 percent using “pin it” sharing links in their emails.” By promoting Pinterest in email campaigns, Sony has been able to greatly increase traffic to the Sony website.
Pinterest is a social media management platform where followers not only want to engage with the brand, but also are interested in purchasing from that brand. It’s already leading the pack by being the platform where consumers follow the most brands. Social media users follow an average of 9.3 retailers compared to 8.5 on Twitter and 6.9 on Facebook, according to a Shop.org study. Agency Entourage, a social media management company, believes this trend will continue to increase through the coming months.
Get your business pinning today! If you’re interested in adding Pinterest to your company’s social media community, give Agency Entourage, the experts in social media management, a call to help you develop a top-notch strategy. Contact us at (214) 414-3035
