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 In Blog Archives, Digital Marketing

Time had it right. We’re currently knee-deep in the ME ME ME Generation and there is no end in sight. Rather than lamenting these Gen Yers and their incessant need to be the center of the universe, it’s time to capitalize on it and learn how to shift your tone from being sales-focused to accommodating. So you see, it’s not such a bad thing after all.

In the past, when a real estate agent or community was trying to sell a house, the prime focus was highlighting all of its unique features and bells and whistles. The house was the focus, and if a prospective buyer was lucky enough to win the bidder’s war then he or she became the new owner. The sales experience was pretty cut and dry and there wasn’t much room for creativity.

Welcome to the next generation. Brands are learning that young families are willing to purchase houses they’ve never seen in areas they’ve never been to just because of the way the digital marketing experience makes them feel. And we’re not just talking Instagram filters. You need to make the buyer feel as if they already live there or as if the house can be completely customized JUST FOR THEM.

One popular marketing tactic that we’ve seen is the picstitch, aka a picture collage, which is a side-by-side photo pairing encouraging the social media audience to vote on which room, house or layout appeals to them the most. In essence, you are drawing the buyer into your world.

Another popular medium is the Instagram or Vine video. Mobile users are on the rise, and a social media video revamps the old-school Virtual Home Tour and gives you the much-needed facelift to appeal to a younger audience.

Your sales writing should reflect the direction real estate is headed as well. See this listing below for a townhouse in Uptown Dallas. Instead of saying 3-Story Townhouse, it really caught my attention because I felt like they knew what I would possibly click. Do you see where I’m headed with this?

Let people know that when they are buying a house they aren’t just buying well, a house. They are adopting an upgraded lifestyle, new friends and neighbors, a top school system and more. Use this to your advantage in real estate marketing by getting outside of what you are trying to sell and it’ll pay off for you in the long run.

If this all feels a bit overwhelming, let us help. Agency Entourage is a top digital marketing agency in Downtown Dallas with experience in real estate digital marketing. We’d love to talk to you.

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